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Marketing Operations Specialist enabling efficient, data - driven marketing execution across campaigns, events, and digital channels. Supporting planning and delivery of marketing programs.
About the role
- Build and optimise data-driven campaigns in HubSpot Marketing Hub across onboarding, retention, reactivation, and win-back
- Own campaigns end-to-end: ideation, targeting, copywriting, execution, and impact analysis
- Design and continuously improve automated onboarding journeys and other customer journeys
- Experiment with workflows, templates, and messaging to maximise customer impact
- Develop and refine segmentation, triggers, and targeting logic for timely, relevant communications
- Analyse campaign performance and revenue impact to uncover cross-sell/upsell opportunities
- Partner with Product, Content, Design, Translations, Data, Legal and other teams to ensure accuracy and brand consistency
- Share best practices across the group and contribute to multi-channel automation strategy and process improvement
- Represent Marketing Automation in cross-functional forums, surfacing risks and opportunities
- Drive initiatives from concept to launch across multiple markets
Requirements
- 5+ years of hands-on experience in marketing automation or email marketing
- Experience in subscription-based or hosting/tech business (preferred)
- Strong proficiency with HubSpot Marketing Hub (campaigns, workflows, nurturing streams, reporting)
- Professional proficiency in English, both written and spoken
- Nice-to-have: experience with HubSpot Sales Hub or HTML/CSS for email template customisation
- Strategic mindset with hands-on approach
- Data-driven, able to analyse performance and translate insights into action
- Experience prioritising and orchestrating multiple campaigns and deadlines
- Strong written communication and proactive, collaborative attitude
- Ability to coach and support junior colleagues
- Comfortable working in a fast-paced, international environment with high autonomy
Benefits
- Hybrid work arrangement
- Develop yourself - your personality - because we focus on you as a person and team member.
- We don't care whether you are female, male or diverse, where you come from, how old you are, what colour your skin is or what you believe in.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
PO
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