Marketing Manager in Givaudan China developing fragrance solutions for Fabric Care. Supporting fragrance development with market insights and leading innovation projects.
About the role
- Marketing and Communications Manager developing strategies for B2B SaaS solutions in Berlin. Collaborating with agencies, managing PR activities, and driving lead generation.
Responsibilities
- Develop and implement a comprehensive marketing and communications strategy in a B2B context
- Establish and manage our press and PR activities
- Collaborate closely with external agencies (SEA/SEO), including management and performance monitoring
- Create campaign and budget plans and produce regular reporting
- Maintain the website and design landing pages and white papers aimed at lead generation
Requirements
- Proven experience in B2B marketing, ideally in SaaS or with digital products
- Strong understanding of communication, positioning and storytelling
- Experience working with agencies and a basic understanding of SEA/SEO and related KPIs
- Hands-on, goal-oriented approach with a structured working style and resilience
- Prior knowledge of the construction industry, trades or related sectors is a plus but not required
- Native-level German and good command of English
Benefits
- Significant involvement in building the marketing function and communications strategy of a young startup
- Hybrid working model with an office in Berlin and the option to work from home by arrangement, with flexible working hours
- Creative freedom and personal responsibility
- Close collaboration with an experienced founder
- A culture based on trust and openness
- Market-standard compensation
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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