Manager of Integrated Marketing working within CBS Stations’ Sales Marketing team. Supporting integrated marketing strategies and client engagement efforts for unique sponsorship opportunities.
About the role
- Trade Marketing Analyst responsible for developing and supporting marketing initiatives at Elgin, a Brazilian company improving consumer goods experience.
Responsibilities
- Responsible for trade marketing activities
- Development of point-of-sale materials (MPDV)
- Support on the sales/incentive campaign platform; verification of invoices (NF)
- Development of incentive campaigns
- Creation of the promotional calendar
- Align visibility actions in stores and on partner websites (banners, product/brand pages, POS materials, end-cap and other displays)
- Collaborate with the training team to develop customer-facing content
- Manage invoice and requisition entries in SAP
- Brief and propose improvement plans with agencies and suppliers
- Conduct market visits to gather insights and drive innovation; attend external meetings with partners
- Perform strategic analyses and annual action planning for key accounts
- Monitor and organize spreadsheets and performance reports (BI) to support decision-making — sell-in, sell-out and pricing
- Monitor results and generate reports on actions with evidence of execution and outcomes
- Support the development of events and the Annual Sales Convention
- Assist in identifying new launch opportunities by understanding the needs of the commercial team and customers
- Direct contact with multiple internal departments
Requirements
- Bachelor's degree in Marketing, Business Administration, Economics, Advertising or related fields
- Preferred experience in Consumer Goods and Home Center channels (building materials retail)
- Experience with tools: Nielsen, Intelibrand, Neogrid, Kantar, Scanntech, Mtrix, SAP and Salesforce
- Knowledge of Power BI is a plus
- Analytical mindset
- Strong interpersonal skills and ability to work in a team
- Sense of urgency and ability to work to tight deadlines
- Availability to travel
Benefits
- Meal allowance (Vale Refeição)
- Health insurance for you and your dependents
- Optional dental insurance
- Life insurance
- Totalpass
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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