Senior Marketing Analyst at Eu Médico Residente, transforming B2B strategies into high-performance execution. Managing campaigns, event presence, and tools for sales enablement.
Responsibilities
Translate B2B commercial strategy into high-performance execution.
Manage paid traffic and inbound campaigns focused on B2B.
Create and update sales enablement materials (presentations, one-pagers, and case studies).
Execute customized campaigns for strategic accounts.
Plan the brand's presence at industry events.
Report weekly on lead volume, conversion rates, and funnel health.
Requirements
Bachelor's degree in Marketing or related fields.
Experience in marketing, preferably in startups, EdTechs, or the medical sector.
Trade perspective: Proven ability to calculate and justify the ROI of promotional activities and events.
Ability to interpret briefs.
Lead segmentation and qualification (Lead Scoring).
Experience with copywriting and content production.
Analytical proficiency: Advanced Excel and Power BI are essential for building dashboards and analyzing metrics (sell-out, turnover, stockouts, margin).
CRM proficiency: Hands-on experience for full integration with the sales team.
Proficiency in marketing automation tools.
Benefits
Wellhub (Health and wellness platform).
Star Bem (Teleconsultations with specialists).
Avus (Discounts on pharmacies, doctor visits, and medical tests).
Sólides Benefits Club (Cashback and coupons).
Sólides Academy (Development courses).
Oh Happy Day (Half day off on your child's birthday).
Day Off (Day off on your birthday + cake).
Day Office (Time off and a gift on company anniversary).
Educational and leisure partnerships (Sesc, Veneza Water Park, Descomplica, etc.).
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