Trade Marketing Specialist assisting Canon's Consumer Marketing Department on consumer product lines, mainly cameras and lenses, and nomadic photo printers.
About the role
- Senior Marketing Analyst at Eu Médico Residente, transforming B2B strategies into high-performance execution. Managing campaigns, event presence, and tools for sales enablement.
Responsibilities
- Translate B2B commercial strategy into high-performance execution.
- Manage paid traffic and inbound campaigns focused on B2B.
- Create and update sales enablement materials (presentations, one-pagers, and case studies).
- Execute customized campaigns for strategic accounts.
- Plan the brand's presence at industry events.
- Report weekly on lead volume, conversion rates, and funnel health.
Requirements
- Bachelor's degree in Marketing or related fields.
- Experience in marketing, preferably in startups, EdTechs, or the medical sector.
- Trade perspective: Proven ability to calculate and justify the ROI of promotional activities and events.
- Ability to interpret briefs.
- Lead segmentation and qualification (Lead Scoring).
- Experience with copywriting and content production.
- Analytical proficiency: Advanced Excel and Power BI are essential for building dashboards and analyzing metrics (sell-out, turnover, stockouts, margin).
- CRM proficiency: Hands-on experience for full integration with the sales team.
- Proficiency in marketing automation tools.
Benefits
- Wellhub (Health and wellness platform).
- Star Bem (Teleconsultations with specialists).
- Avus (Discounts on pharmacies, doctor visits, and medical tests).
- Sólides Benefits Club (Cashback and coupons).
- Sólides Academy (Development courses).
- Oh Happy Day (Half day off on your child's birthday).
- Day Off (Day off on your birthday + cake).
- Day Office (Time off and a gift on company anniversary).
- Educational and leisure partnerships (Sesc, Veneza Water Park, Descomplica, etc.).
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