Trade Marketing Specialist assisting Canon's Consumer Marketing Department on consumer product lines, mainly cameras and lenses, and nomadic photo printers.
CA
Hybrid Communication and Marketing Analyst III – Branding and Reputation
Posted 19 hours ago
About the role
- Branding Analyst responsible for brand management and strategic communications at Ailos cooperative. Leading projects and collaborating with multiple stakeholders for brand consolidation.
Responsibilities
- Responsible for leading strategic brand initiatives, supporting decisions relevant to the future of the System.
- Lead branding discussions with different audiences: internal teams, management, directors and boards in a clear, structured, and collaborative manner.
- Work on projects to build, evolve or reposition the Ailos brand.
- Ensure management of the brand identity, maintaining coherence and consistency across all institutional expressions.
- Produce narratives, presentations and content with excellence in public speaking, storytelling and a refined aesthetic sense.
- Drive projects involving multiple areas and stakeholders with systemic vision and empathy.
- Understand different contexts, needs and expectations, proposing strategic solutions that deliver business value.
- Analyze strategic KPIs to measure the long-term impact of branding actions.
- Conduct benchmarking and bring insights that strengthen innovation in brand management.
- Manage brand positioning campaigns, leading relationships with external and internal partners.
Requirements
- Bachelor’s degree in Social Communication, Journalism, Advertising and Propaganda, Public Relations, Marketing, Business Administration or related fields.
- Specialization in Branding, Marketing or related areas.
- Experience with Google Search Console and GA4.
- Familiarity with project management methodologies.
- Proficiency in PowerPoint and Word; intermediate Excel.
- Experience with Social Listening tools (Stilingue, Hi Platform).
Benefits
- Health Insurance – available when you need it
- Dental Insurance – because we love smiles here
- Renascer Program – a renewal and mutual-support program
- Meaningful Dates – we celebrate what matters
- Education Investment – we support you on your learning journey
- Profit Sharing – we build together and celebrate together on our Belonging Day
- Individual Development Plan – we value your career ownership
- Private Pension Plan – planning for future possibilities
- Life Insurance – an important benefit
- Time Together – we recognize those who enjoy being with the team
- Meal and/or Food Allowance – to enjoy your meals
- Transportation Voucher – provided without payroll deduction
- Childcare/Babysitting Assistance – because your child deserves a safe, welcoming place
Job title
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