Hybrid Head of Brand and Creative, U.S. Consumer Cards Marketing

at Citi

• Job title: Head of Brand and Creative, U.S. Consumer Cards Marketing
• Job type: Full Time
• Experience level: Lead
• Salary: $250,000 - $500,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, New York City, United States

About the role

• Head of Brand and Creative overseeing brand strategy and creative vision for U.S. Consumer Cards Marketing. Leading integrated marketing campaigns and managing large-scale product launches at Citi.

Responsibilities

• Define, develop and deliver a breakthrough brand strategy and visual identity for the new US Consumer Cards business.
• Develop a new brand strategy and visual identity for US Consumer Cards.
• Enforce the brand strategy, architecture, and identity guidelines across all branded and partner card segments and marketing communications.
• Serve as the US Consumer Cards Marketing strategic partner and subject matter expert for the Citi brand, ensuring consistent application and alignment with broader Citi guidelines.
• Lead creative direction, storytelling, and innovative cross-channel marketing campaigns, elevating the brand with distinctive, relevant creative and experiences.
• Develop consumer-focused, insight-driven briefs, lead integrated agency briefing sessions, and manage agency relationships.
• Leverage research and analytics insights for brief development and continuous campaign enhancement.
• Oversee Skyline (consumer marketing internal creative services) operations, fostering a best-in-class creative and content business for profitable growth.
• Lead the 360 Marketing team for large-scale product launches and refreshes, ensuring compelling and integrated creative solutions delivered across all marketing channels.
• Manage the advertising and experiential team with a focus on delivering breakthrough marketing creative and experiences that drive awareness, engagement and loyalty with Citi.
• Set aggressive north star vision for the organization and mobilize talent and capabilities to deliver with high velocity.
• Manage and inspire multiple teams of senior creative and marketing professionals, fostering a high-performance, collaborative environment.
• Provide strategic guidance to internal business partners on marketing materials, messaging, and brand guidelines, ensuring consistency.
• Develop and manage a creative governance center of excellence to ensure all creative adheres to standards and delivers an exceptional and clear client experience that brings the brand to life for customers and prospects.
• Be at the forefront of AI and applications across the Brand & Creative organization to drive efficiency in delivery and improve marketing effectiveness.
• Stay abreast of competitive intelligence to help inform opportunities to create distinction in the market.
• Collaborate closely with US Consumer Cards Marketing Teams (Acquisitions, Customer Marketing, Paid Media), Product Management, Digital, and other functional partners to align brand and creative strategies with business objectives.
• Manage legal, compliance, and product review processes for all brand creative, ensuring clarity, transparency, consumer relevance, and adherence to applicable laws and regulations.

Requirements

• 15+ years of progressive experience in brand strategy, integrated marketing, creative leadership, or advertising, including 10+ years of managerial experience, preferably within financial services or innovation-driven industries.
• Proven success leading brand transformations or high-impact creative campaigns at scale, with a demonstrable history of managing and inspiring high-performing, cross-functional teams and agency partners.
• Exceptional creative sensibility combined with a data-informed mindset and a strong understanding of measurable brand awareness metrics.
• Strategic thinker with strong executive presence and the ability to influence senior stakeholders across matrixed and global organizations.
• Deep expertise in digital marketing, capable of creating breakthrough creative and client experiences across various channels.
• Outstanding organizational, project management, and communication skills, complemented by high emotional intelligence and strong partnership capabilities.
• Ambitious self-starter with a strong drive for results, adept at thriving in fast-paced, innovative, and rapidly evolving industries.

Benefits

• medical, dental & vision coverage
• 401(k)
• life, accident, and disability insurance
• wellness programs
• paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays