Digital Marketing Assistant responsible for social listening, crisis monitoring, and report generation for Nestlé's LATAM operations. Collaborating with a diverse team in a multicultural environment in Paraguay.
About the role
- Senior Director, Production Print Marketing leading strategic development and execution of go-to-market initiatives to drive market share at Canon. Accelerating demand and delivering sales enablement tools in the production print space.
Responsibilities
- The Senior Director, Production Print Marketing leads the strategic development and execution of go-to-market initiatives to drive market share and revenue growth within the production printing sector.
- Represent Canon at Industry Events: Serve as a primary brand ambassador and keynote presence at major industry trade shows to showcase technological advancements and build executive-level rapport with prospective clients and partners.
- Cultivate Media and Analyst Relations: Establish and maintain authoritative relationships with key industry analysts and trade media to secure favorable positioning, positive reviews, and thought leadership opportunities for Canon.
- Lead Strategic Go-to-Market (GTM) Planning: Orchestrate the comprehensive GTM strategy for the Production Print portfolio by aligning product strategies with market demands to ensure successful communications and sustained commercial momentum.
- Direct Customer Marketing & Demand Generation: Lead the strategic growth, demand generation, and pipeline generation for the production print portfolio.
- Drive Sales Enablement and Field Support: Partner closely with the sales organization by providing market intelligence, specialized sales tools, and high-level support for targeted opportunities to increase win rates against.
Requirements
- Bachelor’s degree in Marketing, Engineering, or Business, plus 15 years of related experience
- A minimum of 15+ years of progressive marketing leadership experience within the Production Print or Graphic Communications industry, with specific knowledge of inkjet, toner, and finishing workflows.
- Bilingual: Fluency in both English and Spanish to effectively lead cross-cultural teams and engage diverse customer bases across the production print and packaging markets.
- Significant domestic and occasional international travel is required (approximately 60-70%) to visit headquarters and regional offices, attend trade shows and industry events, and meet with key accounts (valid driver’s license and acceptable driving record necessary).
Benefits
- Employee referral bonus
- Employee discounts
- “Dress for Your Day” attire program (casual is welcome, based on your job function)
- Volunteer opportunities to give back to our local community
- Swag! A Canon welcome kit and official merch you can’t get anywhere else
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Remote work options
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