Customer Success Manager at Black Duck Software, Inc. supporting enterprise software adoption and renewal targets using a digital - first engagement strategy.
About the role
- Senior CRM Marketing Analyst managing campaigns and analytics for Webmotors, Brazil. Focused on SQL, marketing cloud, and data-driven strategies to optimize customer engagement.
Responsibilities
- Creation of segmentation using SQL and data processing in SQL, DBM.
- Personalization of campaigns across major channels using HTML / CSS / AMPscript.
- Scheduling and execution of campaigns (one-off sends), considering lifecycle strategies, business objectives and communication channels.
- Design, automation of processes and always-on communication journeys according to the customer/product lifecycle.
- Analyze conversion propensity profiles to guide marketing actions.
- Experience and a growth-marketing mindset to run A/B tests, experiments and continuous optimization strategies.
- Technical ability to analyze and measure key CRM metrics to build and present monthly reports.
- Extract insights from collected data to improve future strategies.
- Conversion funnel analysis focused on proposing plans that accelerate performance of CRM channels (push, webpush, email, SMS, WhatsApp).
- Experience with Salesforce.
Requirements
- Strong technical mastery of Salesforce Marketing Cloud features or other CRM automation tools.
- Experience with Adobe Analytics and/or Google Analytics.
- Intermediate knowledge of Excel and PowerPoint.
- Advanced SQL skills.
- Intermediate knowledge of HTML.
- Experience in CRM Analytics — developing control dashboards from deliverability KPIs to conversion (send/automation platforms and analytics tools).
- Experience implementing CRM journey automations in mobile apps.
- Intermediate knowledge of digital marketing concepts and metrics: navigation flow, audience, bounce rate, visits, average time on page, etc.
Benefits
- 🏥 Medical coverage
- 🏥 Dental coverage
- 🍽️ Meal voucher
- 🛒 Food voucher
- 👶 Childcare or nanny allowance
- 👨👧 Extended maternity and paternity leave, including in cases of adoption
- 💰 Advance payment of the 13th salary in May for employees who were with us through 12/31 of the previous year
- 🎉 Birthday day-off: one day off to celebrate as you wish
- 💪 Gympass and TotalPass: to support physical and mental health
- 💼 Life insurance
- 💡 PAP – Personal Support Program (Auster): free support in psychology, nutrition, nursing, social services, legal and financial counseling
- 🎟️ SESC credential: access to leisure, culture, health programs and more
- 🏷️ Santander partnerships: discounts on travel, restaurants, theaters, cinemas, gyms and other services
- 🚘 70% discount to advertise your car on the Webmotors website
- 🌟 Top Referral Program: refer talent and be recognized if they are hired and pass the experience period
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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