Regional Customer Success Manager at Mastercard focusing on customer engagement and managing network products. Collaborating with cross - functional teams for effective customer solutions and satisfaction.
About the role
- Analista de CRM Sênior developing customer relationship strategies in one of Brazil's largest pharmaceutical groups. Seeking an analytical and creative professional with CRM tool experience.
Responsibilities
- Develop and optimize automated flows focused on conversion and LTV elasticity.
- Analyze and implement improvements to optimize metrics.
- Plan, develop and structure email marketing campaigns and/or other channels such as SMS, mobile push, browser push, among others.
- Monitor campaign results and metrics to ensure they align with predefined indicators.
- Improve and optimize campaigns based on results, conducting A/B tests, for example.
- Identify the best contact/campaign tools according to each cluster, whether online or through more traditional channels, coordinating with internal areas responsible for offline contacts.
- Generate weekly and monthly reports with insights for improvement aimed at optimizing efforts.
- Implement a 360° view of the customer.
- Provide business areas with insights focused on improving sales figures.
Requirements
- Bachelor’s degree in Marketing, Advertising, or a related field with knowledge in Technology and Statistics, or the reverse combination.
- Strong knowledge of HTML, Web Analytics, Google Analytics, and databases is essential.
- Analytical profile, strong logical reasoning, and comfort working with numbers.
- Organized, proactive, initiative-taking, autonomous, and results-oriented.
- Preferred: experience with relationship automation tools and engagement techniques.
- Plus: experience with segmentation, tracking, data and campaign analysis, automation flows, email marketing, and push notifications.
- Intermediate English.
Benefits
- Meal allowance (Vale Refeição)
- Wellhub medical plan (known as Gympass)
- Guia da Alma
- Birthday day off
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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