Hybrid Manager, Digital Demand Generation

Posted last month

Apply now

About the role

  • Lead, coach, and develop a team of 2 paid search specialists while directly contributing to campaign strategy and execution.
  • Build and evolve the digital acquisition roadmap, aligning with demand generation strategy and exploring opportunities for channel expansion.
  • Own pipeline and performance targets, define KPIs, and turn insights into optimizations to meet or exceed goals.
  • Partner with web development, paid social, campaign managers, media planning, marketing operations, and other functions to deliver high-quality, on-time, conversion-optimized work.
  • Foster a culture of testing and experimentation, continuously piloting new approaches to improve efficiency and impact.
  • Set clear goals, own performance targets, and shape digital programs critical to how Udemy Business reaches new customers and scales growth.

Requirements

  • 8-10 years of digital marketing experience with proven expertise in paid search.
  • Experience running paid search and content syndication campaigns and managing digital acquisition programs.
  • 2+ years of people management experience with a track record of coaching and developing teams.
  • Proven success driving measurable B2B pipeline through digital channels.
  • Experience building roadmaps, defining KPIs, and leveraging analytics to guide optimization strategies.
  • Practical experience using digital marketing platforms including Google Ads, Microsoft Advertising, and Google Analytics.
  • Skilled at defining KPIs, monitoring performance across campaigns and channels, identifying trends or gaps, and using data to inform strategy.
  • Ability to influence cross-functionally and partner with web development, paid social, campaign managers, media planning, and marketing operations.
  • Capable of guiding a team while contributing to planning and execution in a fast-moving environment.

Benefits

  • In addition to a base salary, this role is also eligible for equity.
  • Full access to Udemy courses.
  • A monthly UDay to invest in yourself.
  • A budget to spend on whatever helps you improve.
  • Region-specific benefits and coverage (see Australia Benefits, India Benefits, Ireland Benefits, Mexico Benefits, Turkiye Benefits, US Benefits).
  • Benefits designed to provide protection and care for you and your family (varies by region).

Job title

Manager, Digital Demand Generation

Job type

Experience level

SeniorLead

Salary

$126,000 - $157,000 per year

Degree requirement

No Education Requirement

Location requirements

Report this job

See something inaccurate? Let us know and we'll update the listing.

Report job