Product Marketing Manager responsible for product messaging and positioning at a leading healthcare technology firm. Drive go - to - market strategies and create compelling product narratives with a cross - functional team.
About the role
- Head of Product Marketing leading global product marketing strategy for next-gen fintech services. Drive commercial success and product positioning with market insights and customer collaboration.
Responsibilities
- Develop and own the global product marketing strategy, ensuring alignment with company goals and commercial targets.
- Lead, mentor, and grow the product marketing team — including Product Marketing Managers across multiple business lines.
- Grow and support product marketing at a regional level.
- Partner with Product, Marketing, and Sales leadership to define market segmentation, buyer personas, and strategic positioning for Sokin’s business banking platform.
- Act as the voice of the market within Sokin, bringing competitive intelligence, customer insights, and industry trends into the product roadmap and GTM decisions.
- Define Sokin’s product value architecture — ensuring consistent articulation of our differentiators across markets and channels.
- Build a clear messaging hierarchy for all product lines, ensuring global consistency and local market resonance.
- Oversee product launches end-to-end — from positioning and pricing to sales enablement and performance tracking.
- Drive product-led growth initiatives in collaboration with Growth Marketing and Customer Success.
- Align closely with Product, Commercial, and Partnerships teams to ensure customer feedback and market signals inform roadmap prioritisation.
- Set and track clear KPIs for product marketing success — including adoption, engagement, win rates, and campaign ROI.
Requirements
- 8+ years of experience in product marketing, with at least 3 years in a leadership or head-of-function role within fintech, SaaS, or B2B payments.
- Proven success developing and executing go-to-market strategies for complex financial products across multiple regions.
- Strong understanding of FX, global payments, or embedded finance ecosystems.
- A blend of strategic thinking and hands-on execution — capable of setting vision while managing the details that make launches successful.
- Skilled in storytelling — able to turn technical capabilities into compelling customer narratives.
- Data-driven mindset with experience using metrics and insights to guide decisions.
- Product Marketing Alliance or Pragmatic Marketing certification preferred.
- Exceptional communicator with a collaborative, growth-oriented mindset.
Benefits
- Flexible working arrangements
- Professional development opportunities
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