Senior Director of Marketing defining marketing vision and strategy for fintech company. Leading global marketing efforts to drive demand and revenue growth.
About the role
- Head of Marketing overseeing brand strategy and execution for a leading sports betting digital media company. Managing multi-channel marketing efforts to drive customer engagement and long-term value.
Responsibilities
- Deliver performance across paid media, CRM, and acquisition funnels, aligning campaigns with Brand and Pillar goals.
- Drive membership and community growth with strategies that increase sign-ups, engagement, and lifetime value.
- Lead go-to-market and multi-channel campaign planning to support brand visibility and conversion.
- Develop and optimize partnership marketing strategies, working with Commercial, Product, and Content teams to drive revenue.
- Strengthen brand presence through awareness, thought leadership, and improved onsite engagement.
- Manage budgets, reporting, and performance tracking to maximize marketing ROI.
- Recruit, coach, and inspire a high-performing team while representing Marketing in leadership forums.
Requirements
- Proven success in multi-channel B2C marketing across acquisition, retention, and revenue growth.
- Deep expertise in paid, CRM/lifecycle, partnership, product, and brand marketing, with strong SEO knowledge preferred.
- Strong analytical mindset with the ability to interpret data, measure performance, and optimize ROI.
- Excellent collaboration skills with experience managing agencies and cross-functional teams.
- Exceptional storytelling and communication across diverse channels.
- Demonstrated leadership in building and developing high-performing teams in fast-paced environments.
- Strategic thinker with industry experience in sports, betting/gaming, or affiliate marketing (preferred).
Benefits
- Super smart colleagues to work alongside and learn from.
- Engaging development opportunities at all levels.
- Tailored flexibility for your work-life balance.
- Annual discretionary bonus to reward your efforts.
- Paid annual leave PLUS a well-deserved break to recharge your batteries during the festive season! Our offices are closed between Christmas and New Year's, allowing you to enjoy downtime without dipping into your annual allowance.
- Long-term incentive plan so we can all share in the growth and success of Legend.
- Exciting global Legend events, where we unite in person to ignite our shared passion and unveil the exciting strategies for the year ahead!
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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