Performance Marketing Director at P&G leading media strategy to drive digital commerce and ecommerce growth. Overseeing performance media and cross - channel integration for Home Care brands.
About the role
- Head of Marketing responsible for leading B2C strategy for CAVU's Experiences division. Driving brand awareness and guest engagement across airport lounge brands globally.
Responsibilities
- Lead the Global B2C Marketing Strategy: Develop and execute the overarching marketing strategy for CAVU’s Experiences division, ensuring a unified global approach to brand positioning (in partnership with the Head of Brand), awareness, and demand generation across all regions and customer touchpoints.
- Drive Lounge Awareness & Turn-Up: Guests Design and implement in-terminal and destination marketing initiatives to drive spontaneous lounge visits.
- Deliver compelling brand communications and advertising that increase visibility and consideration among airport travellers.
- Grow Pre-Book Reservations: Collaborate closely with the Performance Marketing and CRM teams to optimise digital marketing campaigns that drive pre-book lounge reservations.
- Ensure seamless integration of brand and performance marketing activity to maximise conversions.
- Brand Stewardship & Creative Excellence: Champion the Escape Lounges brand globally, ensuring a consistent and premium brand experience across every market and channel.
- Partner with key stakeholders in the Brand & Creative team to deliver engaging campaigns that reinforce CAVU’s positioning as a leader in airport experiences.
- Leadership & Team Development: Lead, mentor, and develop a small but high-performing team comprising a Marketing Manager and Social Media Manager.
- Foster a culture of creativity, accountability, and results, ensuring effective campaign delivery across all regions.
- Cross-Functional Collaboration: Work collaboratively with the Growth and Commercial teams within the Experiences division to align marketing activity with business objectives.
- Partner with the Performance Marketing, CRM, and Data teams to drive insight-led decision making and performance optimisation.
Requirements
- Strong understanding of consumer marketing principles, including brand management, campaign planning, and performance measurement.
- Knowledge of the travel, hospitality, or leisure sectors, ideally within multi-location or service-based brands.
- Understanding of digital marketing channels, including CRM, paid media, social, and in-terminal activation.
- Familiarity with cross-functional collaboration between Brand, Performance, and Growth teams.
- Awareness of global marketing trends and consumer insights relevant to travel and airport experiences.
- Proven track record in a senior consumer marketing role with responsibility for brand and campaign strategy.
- Experience managing marketing for consumer-facing brands across multiple markets or regions.
- Demonstrable success in driving brand awareness, footfall, and conversion through integrated marketing campaigns.
- Background in travel, hospitality, retail, or lifestyle sectors desirable.
- Experience collaborating with performance marketing, CRM, and commercial functions to deliver measurable outcomes.
- Degree-level education in Marketing, Business, or a related field; CIM or equivalent professional qualification desirable.
Benefits
- 25 Days Holiday, increasing 1 day per year with service (up to 28 days)
- Option to buy up to 10 more days annual leave, plus 4 flexible bank holidays
- 10% Company Pension
- Annual Bonus Scheme
- On-site Gym
- MediCash Scheme
- A host of flexible benefits & discounts – including up to 50% off CAVU products such as Escape Lounges and Airport Parking
- Rail and retail discounts
- 2 paid volunteering days per year
- Access to internal events calendar including wellbeing and ID&E activities
- Formal and informal development opportunities, including mentoring and learning grants
- Enhanced parental leave (T&Cs apply)
Job title
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