Industry Marketing Director driving strategy and thought leadership to grow Intapp's Legal business. Partnering with cross - functional teams and presenting to clients/prospects at industry conferences.
About the role
- Director of Marketing overseeing content creation and storytelling efforts at Houston Baptist University. Responsible for managing a team of editors and producing compelling narratives across various platforms.
Responsibilities
- Supervise the editors, video specialist and content generation processes, establishing workflows that maximize team efficiency and creative output.
- Develop relationships and gather regular updates from key communicators in the universitys schools and departments.
- Oversee the complete production cycle of the universitys biannual magazine, from concept development through final publication.
- Guide the selection and writing of stories and features for both the magazine and the HC.edu News and Events website.
- Manage the universitys video operation, including project selection, resource allocation, and production scheduling.
- Optimize video operation for marketing and storytelling, rejecting video production requests that do not help with strategic marketing goals.
- Identify and develop story opportunities that showcase the achievements and experiences of university students and employees.
- Guide the procurement, selection and writing of stories and/or features on the HC.edu News and Events website.
- Evaluate content performance and adjust strategies to improve engagement and reach.
- Manage the scheduling, development, production, quality testing and review of all e-news products including digital newsletters for students, parents, prospective student and internal employee audiences.
- Ensure each e-news edition is reviewed and quality checked by you or another editor on the team.
- Supervise internal email communication through both the Campus Connections e-news and supervision of internal mass emails (i.e. notices from the administration to employees).
- Lead and/or coordinate various projects related to marketing and branding efforts for the University to influence prospective students, alumni, parents, as well as faculty/staff.
- Interface with vendors and outside agencies as needed on behalf of the marketing team.
Requirements
- Minimum of 3-5 years of progressive experience in marketing, content creation or editorial leadership.
- Demonstrated experience in print and/or digital publication production, including magazines and e-newsletters.
- Exceptional storytelling abilities with keen editorial judgment and attention to narrative development.
- Experience in higher education marketing or institutional communications strongly preferred.
- Strong project management skills with ability to handle multiple deadlines and competing priorities.
- Excellent interpersonal and communication skills for effective team leadership and cross-departmental collaboration.
- Any demonstrable experience in scriptwriting or serving in a producer role for professional video.
- Knowledge and understanding of various social media platforms and how to market an organization and build brand equity online.
- Bachelors degree required, master's preferred, in marketing, communications, business or a related field.
Benefits
- Health insurance
- Professional development opportunities
- Paid time off
- Flexible work arrangements
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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