Executive Director of Marketing & Communications at Ankura leading marketing strategy and integrated campaigns in the Americas. Collaborating with senior leaders and managing high - performing marketing teams.
About the role
- Commercial Director managing national and regional sales strategies to drive revenue at Brazil's largest OOH media company. Focusing on pipeline management and complex sales leadership.
Responsibilities
- Pipeline Management: Define and monitor national and regional sales strategy, ensuring a healthy lead flow and the achievement of revenue targets.
- Service Models: Structure the operation to reflect different business models: self-service (SMBs), assisted and consultative (hunting/farming for Mid-Market).
- Go-to-Market: Implement governance rules for account allocation between direct and indirect channels, based on the customer's decision-making center.
- Hunting and Farming: Lead teams for active prospecting of new mid-market clients and manage the existing portfolio to maximize upsell and cross-sell across OOH, TV, and Digital.
- Complex Sales: Unlock the potential of brands that still underinvest in media by engaging senior decision-makers (C-levels) to sell the full ecosystem.
- Inside Sales and CS: Oversee the digital prospecting and customer success teams, ensuring effective onboarding and retention of small advertisers on the platform.
- Market Education: Promote the "evangelization" of professional media use and the power of combined offerings for advertisers transitioning from pure digital to OOH/TV.
- Development and Enablement – Technical Mentorship: Ensure continuous team training so they master complex metrics such as ROI, CTR, viewability, and cross-media impact.
Requirements
- Proven experience in commercial leadership within the advertising market (TV, Digital, or OOH).
- Demonstrated ability to manage high-volume teams (SMBs) and complex sales (Enterprise/Mid-Market).
- Strategic business vision with the ability to discuss ROI and branding with technical authority.
- Analytical capability to cross-reference audience data across different platforms.
- Executive presence for C-level interactions across diverse company profiles and segments.
Benefits
- Work model: 3 to 4 days per week in-office
Job title
Job type
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Degree requirement
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Tech skills
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