Senior Marketing Director responsible for driving B2B solutions marketing and product management at Cigna Group. Focus on collaboration with product leaders and innovative marketing strategies.
About the role
- Director, HCP Omni-Channel Marketing for Respiratory Biologics at GSK. Responsible for strategic planning and execution of marketing initiatives across digital and non-personal channels.
Responsibilities
- Responsible for the development and execution of Healthcare Professional (HCP) Marketing non-personal/digital tactical planning and execution
- Drive digital activity and customer engagement strategy across customer groups and indications
- Develop media budgets, allocation strategies, and plans across all media channels
- Own and manage relationships with media agencies
- Oversee the development, execution, and optimization of digital media "push" tactics
- Define and drive the strategy for digital content journeys
- Use data-driven insights to refine strategies and improve ROI across media and content initiatives
- Foster a collaborative and innovative team environment
Requirements
- BS/BA with 8 years commercial experience including marketing, sales and/or market access
- Minimum 4 years’ experience in US pharmaceutical/biotech marketing
- Ability to travel up to 20% domestic travel
- Experience in Respiratory, Specialty and/or Rare Disease experience a plus
- Previous people leadership experience
- Proven track record in managing media budgets, agency relationships, and digital campaigns
- Strong knowledge of digital marketing tactics, including SEO, SEM, paid media, social media, CRM, and website management
Benefits
- GSK US Benefits Summary
- Health insurance
- 401(k) matching
- Paid time off
- Flexible work arrangements
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Brand Marketing Executive role at Immediate supporting brand marketing for MadeForMums. Engaging in cross - functional collaborations and ensuring consistent high - impact brand activities.
Director of Marketing Strategy at a leading private Christian university overseeing a specialized marketing team. Establishing marketing strategies and enhancing brand recognition in online education.
Strategic Marketing Director leading and building a marketing team for a private Christian university. Driving enrollment growth and elevating brand presence in the online division.
Marketing Executive at International SOS creating compelling visual assets for marketing and communications projects. Collaborating with various stakeholders to manage design and production of marketing materials.
Head of Marketing leading marketing and growth strategies for Niural. Building performance channels and brand identity in global workforce management sector.
Commercial Marketing Executive responsible for driving brand growth through trade engagements. Working in Scotland & Manchester to coordinate marketing strategies and partnerships with customers.
Director of Marketing at Arkansas Talent Group, leading communication strategy and brand presence across channels. Managing PR, vendor relations, and comprehensive marketing initiatives.
Marketing Director leading Avolution’s global marketing efforts. Implementing HubSpot Marketing Hub to drive pipeline growth and scale ARR in a B2B SaaS context.
Director of Marketing & Growth at CAF Outdoor Cleaning responsible for marketing strategy and demand generation. Leading marketing initiatives to elevate brand presence and achieving growth in the U.S. and Europe.