Head of Marketing responsible for growth strategies at an AI - powered SaaS company. Focusing on user acquisition, product marketing, and leading the marketing team.
About the role
- Marketing Executive responsible for B2B marketing communications at Ticketmaster Ireland. Engaging clients and driving fan acquisition through effective marketing campaigns.
Responsibilities
- Delivering effective marketing communications & campaigns to drive fan acquisition, engagement, and ticket sales.
- Populating Ticketmaster.ie with timely, relevant and quality content.
- Create engaging campaigns across CRM, social and content channels.
- Liaising with clients, venues and internal departments on the promotion of events.
- Use and develop the existing CRM systems, reporting and insight tools to track and report on sales performance and KPIs.
- Deliver specific B2B marketing campaigns and initiatives across B2B channels to maximise the wealth of products and services to existing and potential clients, resulting in winning new business in a variety of genres, increasing product adoption and increasing our brand perception in the market.
- Keep existing clients aware of product news through all B2B channels including website news pages, client intranet sites, social channels and newsletters.
- Update the Ticketmaster B2B website using content creation to help increase reach, communicate key messages and generate leads.
- Plan and deliver the content strategy for the B2B LinkedIn to increase reach and engagement with existing clients, prospect and industry plus influence leads and brand reputation.
- Monitoring and analysis of online and marketing platforms.
- Troubleshooting issues and liaising with relevant departments for resolution.
- Undertake any other relevant duties which fall under the general scope of the marketing role.
Requirements
- 3rd level degree in marketing or related discipline is advantageous.
- Solid experience in a marketing position (agency or client).
- Brand, content marketing and campaign experience.
- Experience with B2B marketing channels and content management systems including websites, LinkedIn and other social channels.
- Essential – strong creative, copywriting, proofing skills and attention to detail.
- SEO focused content writing experience.
- Working knowledge of Microsoft office packages to a competent standard including Power Point.
- Ability to learn use of proprietary systems quickly.
- Analytical skills to measure, evaluate and report against goals.
- Understanding of data protection principals.
- Previous experience with Design software, WordPress and/or CRM systems is beneficial.
- Social Media experience, TikTok specifically would be advantageous.
- Knowledge of and passion for Irish entertainment industry and landscape.
Benefits
- Hybrid working – 2 days per week in the office
- Professional development opportunities
- Inclusive environment
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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