Marketing Director directing marketing initiatives in Greater China for Givaudan, focusing on innovation and collaboration in the culinary and fragrance sectors.
About the role
- Performance Marketing Director at P&G leading media strategy to drive digital commerce and ecommerce growth. Overseeing performance media and cross-channel integration for Home Care brands.
Responsibilities
- Lead and direct the development and implementation of comprehensive media strategies, plans and buys that drive ecommerce aligned with category, brand and customer goals, focusing on increasing traffic, driving sales and improving profitability.
- Design, update, operationalize, socialize, and educate on the continuous learning plan to drive results.
- Identify and implement pilots for new channels, tactics and audience/data strategies.
- Develop capabilities upstream with suppliers to drive competitive advantage.
- Champion the consumer journey and identify means to shorten and enable a frictionless shopping experience from media where possible.
- Develop media and brand teams’ expertise within the performance marketing space.
- Collaborate with brand teams, media planners, and traders to optimize and synergize with upper funnel, awareness-driving media as well as other mid-funnel and demand-driving activity.
- Utilize data-driven insights to monitor performance, identify opportunities for improvement, and make data-backed recommendations for optimizing media plans and campaigns.
Requirements
- Minimum of 6-8 years of experience in performance media, preferably in the consumer goods industry.
- Experience in driving indirect sales is a must.
- Proven track record of driving ecommerce growth with media and delivering results.
- Strong understanding of ecommerce technologies, platforms, data and best practices.
- Deep knowledge of digital marketing channels, including retail media, e-retail search, social, SEO, SEM, programmatic and affiliate marketing.
- Strong analytical skills and proficiency in web analytics tools (e.g., Google Analytics, Adobe Analytics) and ecommerce platforms.
- Excellent communication, leadership, and collaboration skills, with the ability to influence and inspire cross-functional teams.
- Proven operational discipline.
- Unrelenting passion for driving digital sales outcomes with media and belief that more is possible.
- Agile, thrives in a fast-paced environment.
- Independent and able to operate within ambiguity.
- Influential- internally and externally.
- High curiosity- seeks new ways and challenges norms.
Benefits
- salary + bonus (if applicable) + benefits
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