Product Marketing Executive at Perkbox executing go - to - market plans and supporting product launches. Coordinating communication and training for internal teams with a focus on clarity and sales support.
About the role
- Director of Marketing Operations at GBG ensuring efficient marketing processes and team collaboration. Leading data-driven initiatives to improve performance and operational excellence.
Responsibilities
- **What you will do**
- Lead Marketing Infrastructure and Systems: Own the marketing technology stack, ensuring seamless integration across CRM, automation, analytics, and sales enablement platforms to support efficient campaign execution and accurate reporting.
- Foster Cross-Functional and Global Alignment: Act as the connective tissue between regional Marketing and Sales teams — ensuring shared goals, consistent metrics, and coordinated execution across the customer journey.
- Optimize Processes for Scale: Design, document, and refine core marketing workflows to maximize collaboration, reduce friction, and improve the speed and quality of marketing execution across teams.
- Drive Data Quality and Insights: Establish best practices for data management, reporting, and analytics. Deliver actionable insights on pipeline health, campaign performance, and ROI to guide strategic decisions.
- Enable Strategic Planning and Budgeting: Partner with Marketing leadership to manage planning cycles, forecasting, and budget allocation. Provide transparency into spend effectiveness and identify opportunities for resource optimization.
- Champion Operational Excellence: Build and maintain a culture of continuous improvement by identifying operational gaps, implementing scalable solutions, and promoting a data-first mindset across the organization.
Requirements
- **Skills we’re looking for**
- HubSpot and Salesforce expertise
- Familiarity with 6sense, Cognism, Looker, or similar technologies
- Strong project management capabilities
- Expertise in reporting and analytics, including enablement for the broader team
Benefits
- **To find out more**
- As an equal opportunity employer, we are dedicated to creating a diverse and inclusive workplace where everyone feels valued and empowered. Please inform your GBG Talent Attraction Partner if you require any reasonable adjustments to the interview process.
- To chat to the Talent Attraction team and find out more about our benefits and why we’re a great place to work, drop an email to [email protected] and we’ll be in touch. You can also find out more about careers at GBG and check out our current opportunities at gbgplc.com/careers.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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