Director of Marketing Operations at GBG ensuring efficient marketing processes and team collaboration. Leading data-driven initiatives to improve performance and operational excellence.
Responsibilities
**What you will do**
Lead Marketing Infrastructure and Systems: Own the marketing technology stack, ensuring seamless integration across CRM, automation, analytics, and sales enablement platforms to support efficient campaign execution and accurate reporting.
Foster Cross-Functional and Global Alignment: Act as the connective tissue between regional Marketing and Sales teams — ensuring shared goals, consistent metrics, and coordinated execution across the customer journey.
Optimize Processes for Scale: Design, document, and refine core marketing workflows to maximize collaboration, reduce friction, and improve the speed and quality of marketing execution across teams.
Drive Data Quality and Insights: Establish best practices for data management, reporting, and analytics. Deliver actionable insights on pipeline health, campaign performance, and ROI to guide strategic decisions.
Enable Strategic Planning and Budgeting: Partner with Marketing leadership to manage planning cycles, forecasting, and budget allocation. Provide transparency into spend effectiveness and identify opportunities for resource optimization.
Champion Operational Excellence: Build and maintain a culture of continuous improvement by identifying operational gaps, implementing scalable solutions, and promoting a data-first mindset across the organization.
Requirements
**Skills we’re looking for**
HubSpot and Salesforce expertise
Familiarity with 6sense, Cognism, Looker, or similar technologies
Strong project management capabilities
Expertise in reporting and analytics, including enablement for the broader team
Benefits
**To find out more**
As an equal opportunity employer, we are dedicated to creating a diverse and inclusive workplace where everyone feels valued and empowered. Please inform your GBG Talent Attraction Partner if you require any reasonable adjustments to the interview process.
To chat to the Talent Attraction team and find out more about our benefits and why we’re a great place to work, drop an email to [email protected] and we’ll be in touch. You can also find out more about careers at GBG and check out our current opportunities at gbgplc.com/careers.
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