Head of Digital Experience leading digital initiatives and optimizing user experience aligned with business objectives. Overseeing web architecture, SEO, and PPC strategies for enhanced digital transformation.
Responsibilities
Develop and execute a comprehensive digital strategy aligned with business objectives.
Lead cross-functional digital initiatives across web, SEO, PPC, and social media.
Oversee the structure, performance, and scalability of all web properties.
Collaborate with developers and designers to ensure optimal UX/UI.
Lead SEO strategy including technical SEO, content optimization, and backlinking.
Manage PPC campaigns across Google Ads, LinkedIn, and other platforms.
Set KPIs and track performance across all digital channels.
Present regular reports to leadership with actionable recommendations.
Requirements
Bachelor’s degree in Digital Marketing, Computer Science, Information Systems, or related field.
7+ years of experience in digital marketing or digital product management.
Certifications in Google Ads, SEO, or related platforms are a plus.
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