Team Lead for Customer Engagement, driving client re - engagement and leading a small team towards strategic goals in customer success.
About the role
- Head of Customer Marketing for CraftGinClub, leading strategies for customer engagement and retention in a growing premium alcohol retailer. Working within Sales & Marketing to enhance user journeys and drive commercial performance.
Responsibilities
- CraftGinClub is one of the UK’s leading premium alcohol retailers. The Head Of Customer Marketing / CRM is a key role to help achieve this.
- This role sits within the Sales & Marketing department, and will work closely with Acquisition, Brand, Website, Commerce, Tech, Customer Service, and of course our Product team.
- Reporting into the CSMO, this role will be a key leader within the Sales & Marketing team, helping guide the overall department with specific authority and accountability for the Customer Marketing function within it.
- The role involves shaping customer user journeys and driving up commercial performance through improved subscriber retention and monetization strategies.
Requirements
- Audit – reviewing everything we currently have set up across the current data systems we use and benchmarking current performance
- Strategy – identifying a direction we need to head in, and giving a clear actionable roadmap of what we need to do and when
- Infrastructure – identifying and onboarding systems and tools if needed Planning – getting colleagues and sister teams lined up with a strong degree of project management to start a production plan
- Campaign management – owning proactive campaigns, reactive campaigns, and journey management of our various customer types
- Analysis – monitoring performance and tracking KPIs across email and SMS (and beyond as our offering changes) ensuring targets are met
- Team leadership – leading, directing, coaching and mentoring a Customer Marketing team
- Stakeholder management – working closely with teams around the business, ensuring a collaborative approach to driving results
Benefits
- Hybrid working – Wed/Thu in our Barbican based office, remote on Mon/Tue/Fri
- Flexible working hours
- 25 days holiday rising with length of service
- Weekly gin and rum tasting
- Generous staff discount on our online store
- Opportunity to take part in regular product tastings and attend industry events
- Real career progression opportunities, with the chance to grow as we do
- Dynamic working environment
- Regular social events
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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