Head of Creative at Right Formula leading global sports marketing campaigns. Inspiring teams and shaping innovative creative strategies across diverse markets.
Responsibilities
Define & Lead the Creative Vision: Establish and articulate Right Formula’s creative direction across all global accounts, ensuring consistency, quality, and innovation.
Team Leadership: Inspire, mentor, and manage multi-disciplinary creative teams across the UK, USA, and global markets.
Pitch Leadership: Act as the creative lead in new business pitches, producing standout concepts (integrated, experiential, content) and storytelling that win major clients.
Campaign Oversight: Oversee the creative process from ideation to delivery — across brand, content, digital, live experience, and social.
Client Partnership: Collaborate directly with clients to understand their objectives and translate them into compelling creative strategies. In some cases, proactively and out of scope.
Creative Excellence: Ensure all creative output meets world-class standards in design, storytelling, and effectiveness.
Innovation & Insights: Stay at the forefront of emerging technologies, trends, and audience behaviours, integrating data and insights into creative strategy.
Operational Ownership: Manage the creative department’s budget, resources, and recruitment, ensuring efficiency and profitability.
Performance Reporting: Track creative performance, evaluate impact, and present results and opportunities to senior leadership and clients.
Culture & Development: Foster a creative culture built on collaboration, curiosity, and excellence; champion diversity of thought and professional development.
Requirements
A proven Head of Creative or Creative Director ready to step up, with experience leading global campaigns within an international agency environment.
Experience within sports marking. Ideally Formula 1 and motorsport.
Deep understanding and experience in brand storytelling, integrated marketing, experiential and content strategy.
Strong commercial acumen with a record of winning major pitches and delivering measurable impact.
Confident presenting to C-suite clients and internal stakeholders alike.
Inspirational leadership style — able to mentor, motivate, and unite diverse creative teams.
Naturally innovative, strategic, and fluent in translating data and insights into powerful creative ideas.
Adept in all facets of production, design, digital, and social media storytelling.
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