PU
PurpleVP of Consumer Growth
Vice President of Consumer Growth overseeing relationships and strategies for Purple's consumer base via the Purple ConneX app. Collaborating with leadership to accelerate business growth and customer engagement.
About the role
- Own the entire customer lifecycle post-acquisition to drive retention and growth;
- Develop and execute comprehensive retention strategies across the customer base;
- Analyze customer behavior data to identify churn risk factors and upsell opportunities;
- Create customer segmentation strategies for targeted retention campaigns;
- Design and implement upsell campaigns for hosting upgrades, premium features, and add-on services;
- Identify cross-selling opportunities across the SiteGround product line and partner with product teams;
- Launch multi-channel upsell and retention campaigns (email, in-app, phone, advertising platforms, social media);
- Develop renewal reminder sequences and win-back campaigns for lapsed customers;
- A/B test messaging, timing, and offers to optimize campaign performance;
- Create personalized customer journey flows based on hosting usage patterns;
- Monitor key retention metrics (churn rate, renewal rates, customer lifetime value, expansion revenue) and conduct cohort analysis;
- Implement feedback loops and report on campaign ROI and present insights to executive leadership.
Requirements
- 3-5 years in customer retention, lifecycle marketing, or customer engagement;
- Knowledge of web analytics and customer behavior tracking;
- Strong analytical skills and data-driven mindset;
- Experience in SaaS, hosting, technology services or subscription-based industry preferred;
- Ability to design innovative retention solutions;
- Comfortable managing multiple campaigns simultaneously;
- Excellent written and verbal communication skills;
- Only resumes and a short cover letter submitted in English will be considered for this position.
Benefits
- Working on in-house built products, using the latest technologies;
- Competitive salary with achievement bonus;
- Premium health insurance;
- Reduced working hours every Friday;
- Sponsorship for worldwide conferences of your choice with full company coverage of business expenses;
- Free office restaurant with our own chef team;
- Free access to our in-office gym with professional instructors;
- Free HIIT, Prama, Yoga, Pilates, and table tennis classes in our HQ office;
- Free Multisport or CoolFit card;
- Additional days off for long service and volunteering;
- Anniversary and company gifts;
- Knowledge-sharing at multiple meetups and mini conferences in our offices.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
PH
PhilipsGrowth Region Grooming
Marketing role driving go - to - market strategy for health technology solutions at Philips. Focus on consumer insights and category - specific marketing efforts to enhance product visibility and performance.
SA
Brand Growth position at Sanofi, aiming to enhance cardiovascular treatment for dyslipidemia. Collaborating with cross - functional teams to develop effective marketing strategies and drive growth.
GH
Global Healing Senior Growth Marketer
Senior Growth Marketer at Global Healing Center overseeing paid and organic media efforts. Responsible for multi - brand strategies, data analysis, and cross - functional collaboration to achieve growth targets.
AC
Growth Analyst at CS Academy transforming data into practical decisions, assisting in commercial and operational processes with clear insights.
LG
luna-park GmbHGrowth & Sales Expert
Growth & Sales Expert responsible for pipeline management and lead qualification at a leading Digital Marketing Agency in Germany. Flexible working in Köln with remote options available.
SP
Salla E-Commerce PlatformGrowth Marketing Manager, Salla Ads
Growth Marketing Manager focused on improving Salla merchants' advertising performance and growth through data - driven strategies. Leading performance marketing efforts across platforms to maximize ROAS and revenue opportunities.
WS
Wonder StudiosHead of Growth
Head of Growth managing user acquisition funnel and strategies for the Wonder Studios App. Leading initiatives in AI - driven user engagement and growth loops to scale the platform.
SS
Southern Home ServicesNational Generator Growth Manager
National Generator Growth Manager responsible for driving sales growth in residential generator market. Overseeing training and collaboration with sales and product teams across various locations.
DE
DextGrowth Analyst
Growth Analyst driving cross - sell and upsell revenue for Dext, leveraging customer insights and data to build effective strategies.