Inbound & Demand Generation Strategy: Design and execute multi-channel inbound marketing campaigns (content, SEO, paid, social, partnerships, etc.) that drive awareness and new top-of-funnel leads.
Conversion Optimization: Identify opportunities to increase engagement and conversion rates across campaigns, landing pages, and lead nurturing programs.
Go-to-Market Leadership: Partner with Product, Sales, and Customer Success leaders to design and launch effective go-to-market strategies for new and existing products.
Campaigns: Own the planning, execution, and performance tracking of innovative campaigns that create demand and accelerate lead flow.
Cross-Functional Collaboration: Serve as a growth partner to organizational leaders, aligning strategies with business goals and ensuring consistent messaging across all channels.
Data-Driven Insights: Leverage analytics and reporting to measure campaign performance, optimize spend, and refine strategies for continuous improvement.
Requirements
5+ years of experience in growth marketing, demand generation, or related roles, with proven success driving inbound pipeline and conversion.
Strong background in building go-to-market strategies and launching new products.
Proficiency with inbound marketing tools and tactics, including SEO, SEM, marketing automation, and content-driven lead generation.
Analytical mindset with experience leveraging data and insights to drive decision-making and improve performance.
Exceptional communication and collaboration skills with experience partnering across Product, Sales, and Executive teams.
Comfortable working in a fast-paced, growth-oriented environment with shifting priorities.
Experience in SaaS, B2B technology, or related industries preferred.
Benefits
Medical, dental, and vision insurance options
100% Employer paid short/long term disability
Basic Life
401(k) option with 100% company match
Flexible paid personal/vacation time built on mutual trust and accountability
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