PU
PurpleVP of Consumer Growth
Vice President of Consumer Growth overseeing relationships and strategies for Purple's consumer base via the Purple ConneX app. Collaborating with leadership to accelerate business growth and customer engagement.
About the role
- Own and optimize paid search, SEO, paid social, and marketplace campaigns
- Design market-specific strategies for US, DACH, and ANZ
- Partner with brand/content team for creative
- Use AI daily for automation, analysis, creative, and testing
- Continuously test, learn, and improve to lower CAC and increase pipeline
- Participate in initial interview, manager conversation, and scenario-based exercise during hiring process
Requirements
- Experience in performance marketing (paid search, SEO, paid social, marketplaces)
- Ability to design strategies for US, DACH, and ANZ markets
- Strong experimentation and testing mindset
- Daily use of AI for automation, analysis, creative, and testing
- Experience with marketplaces like G2 and Microsoft AppSource
- Collaboration with brand/content teams and creative partners
- Ability to own and optimize paid campaigns and lower CAC
Benefits
- Pension & Health: pension plan that includes life insurance and coverage for loss of work capacity or serious illness
- Health insurance covering hospital stays, surgeries, physical therapy
- Company Phone: iPhone provided
- Lunch & Snacks: lunch programme including meals, snacks, and drinks
- Time Off: vacation, sick days, parental leave
- Full Flexibility: Work where and when you do your best (home office or office)
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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