JB
JCC Greater BostonCampaign Manager
Campaign Manager optimizing and managing comprehensive fundraising campaigns for JCC Greater Boston. Working with diverse stakeholders to ensure campaign success and alignment with mission.
About the role
- Reporting to the SVP, Head of Search and serving as a people leader for SEM channel specialists and Account Leads
- Serve as a Paid Search thought leader and SME on LLM optimization for organic and paid synergy
- Responsible for revenue driven from new business, client relationships, and client growth
- Serve as an escalation point across top clients and present paid search and organic strategy to clients and internal stakeholders
- Assist with client staffing, scoping, contract negotiations/renewals, and client onboards
- Participate in and lead new business pitches for Paid Search and/or SEO
- Partner with cross-channel leads on media plans, forecasting, testing, tactical plans, and reporting
- Drive Paid Search strategy, innovation, and testing while improving performance and developing quarterly/annual roadmaps
- Present QBRs, planning presentations, and testing plans regularly; lead client calls from a paid search perspective
- Forecasting, budgeting, and diminishing return analysis
- Manage others from Account Managers to Directors; accountable for team growth, training, mentorship, retention, hiring, and onboarding
- Deliver feedback, performance reviews, career pathing, and coaching; serve as a senior sponsor on team accounts
- Lead department and agency training; contribute to POVs, award submissions, and case studies
- Work closely with Google, Bing, and other vendor partners on alpha/beta opportunities and best practices
- Operationalize processes and help gain adoption across team focus areas; assist in creating team culture across a hybrid working model
Requirements
- 10+ years Paid Search experience
- Experience communicating with senior clients' points of contact from VPs to C-Suite
- Experience handling direct management of Paid Search budgets of at least $1MM+ in monthly ad spend
- Recent experience optimizing to LLMs across paid and organic search and will have organic and paid search experience
- Experience in SEO/GEO or AEO/AIO
- Experience directing strategy in D2C or Retail, B2B, and B2C digital advertising efforts across different verticals is a major plus
- Experience in YouTube, Performance Max, Demand Gen, and Value-Based Bidding, understanding of Offline Conversion Data, and CRM integrations with Google Ads a plus
- Advanced slide presentation making and Excel / Google sheet skills
- Experience presenting paid search strategy to marketing executives, large teams, and senior audiences
- Have 5+ years of management experience with at least 3 direct reports at Asssociate Director level and above
- Experience with a bid management platform is preferred such as SA360, Skai, Marin, etc.
- 4-year college degree or equivalent work experience
- People-focused leadership and cross-functional collaboration skills
Benefits
- Excellent, full coverage medical, dental, and vision insurance with employer-paid HRA
- Generous PTO and 15 company-wide holidays
- 401k with company contribution
- Paid parental leave
- Work-life balance with an emphasis on personal well-being
- Career growth in a disruptor space & entrepreneurial opportunities within the Monks network
- A globally diverse & inclusive culture with employee resource groups such as S4 Melanin, Pride.Monks, Cultura.Monks, and more!
- Authentic commitment to DEI efforts and sustainable growth
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