CA
CasechekHead of Marketing
Head of Marketing managing end - to - end strategy for SaaS healthcare solutions. Collaborating across teams to enhance positioning and deliver measurable results in the healthcare industry.
About the role
- Translate science into commercial success throughout the product lifecycle by ensuring competitive product profiles and building long-term brand value
- Lead development of insight-driven global product strategies and plans, deliver long-range forecasts, enable outstanding launches, and ensure excellent customer experience
- Develop brand strategy and deliver launch/brand plan in accordance with Integrated Asset Plan (IAP) across customer segments including Patient, HCP and Payer in partnership with cross functional partners and LOCs
- Leverage cross functional insights to prioritize differentiation and elucidate implications of emerging data and competitive launches
- Develop strategic choices (positioning, segmentation, targeting, etc.) and promotional strategies for the asset
- Partner with Insights to deliver Global Forecast aligned to strategy and generate recommended assumptions and strategic input
- Elucidate required SG&A and commercial model to optimize asset performance in Global markets
- Lead lifecycle management strategy, launch sequence strategy, and optimize approaches to market
- Lead RFP/Pitch and agency selection for the brand’s Agency of Record (AOR); onboard and manage AOR and key projects (customer journey, personas, brand visual identity, value proposition, messaging, and campaign development)
- Drive LOC engagement strategy and lead development and management of global commercial budget and input into LOC operational planning
- Drive culture of trust, respect, transparency, and accountability and manage corporate reputation and external representation
- Build strong cross business unit/functional relationships to maximize synergies and ensure unified, coherent and trusted external representation
Requirements
- Bachelor’s degree
- 5+ years of marketing experience in the pharmaceutical industry, specifically in oncology
- 3+ years of experience in the US market or a Tier 1 market
- Requirement of 2 -3 days per week in the office
- Preferred: Senior marketing experience in the US or tier 1 market with multiple launch experiences
- Preferred: Recent launch experience at global/ regional or LOC level and experience working across global to local (or vice versa)
- Preferred: Led development of brand imagery, insights, segmentation, core campaigns as well as co-create experience
- Preferred: Experience of leading medicines at different stages of their life cycle like early assets, work with R&D or consulting experience or late-stage assets
Benefits
- Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.
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