Senior Director of Marketing defining marketing vision and strategy for fintech company. Leading global marketing efforts to drive demand and revenue growth.
About the role
- Chief Marketing Officer leading Avolution's global marketing initiatives in enterprise-architecture software. Responsible for implementing marketing automation and generating significant new ARR.
Responsibilities
- Implement HubSpot Marketing Hub, establishing structured lead capture, scoring, nurture automation, and performance reporting integrated with Salesforce and Outreach.
- Define lead-lifecycle processes, data standards, and campaign attribution models.
- Deploy ZoomInfo (or similar) for segmentation and enrichment.
- Deliver clear dashboards and marketing performance visibility to the Leadership Team.
- Own and deliver the marketing-sourced pipeline target of 40–50 percent of new ARR.
- Develop and execute multi-channel programs across LinkedIn, Google Ads, webinars, email nurtures, ABM, and remarketing.
- Expand beyond reactive inbound traffic to proactive top-of-funnel generation.
- Work closely with Regional Managers and BDRs to ensure lead quality, follow-up discipline, and feedback loops.
- Elevate Avolution’s profile within enterprise-architecture, IT-strategy, and digital-transformation markets.
- Lead analyst-relations programs (Gartner, Forrester, InfoTech) and manage major submissions.
- Oversee global content creation — whitepapers, case studies, ROI tools, videos, and campaign assets — ensuring consistent messaging and visual identity.
- Own the marketing-technology stack (HubSpot, Salesforce, ZoomInfo (or similar), Outreach, LinkedIn Campaign Manager).
- Embed a data-driven operating rhythm with quarterly marketing performance reviews.
- Maintain clean, enriched contact data across all regions and ensure reliable reporting for decision-making.
- Lead, coach, and develop the five-person marketing team.
- Partner with Regional Managers to localise ABM campaigns.
- Collaborate with Product on launches, messaging, and enablement.
- Actively contribute to company-wide planning and execution as a member of the Leadership Team.
Requirements
- 10 + years in B2B SaaS marketing, with success scaling ARR from ~$10–30 M to >$50 M.
- Proven record of delivering ≥ 40 % marketing-sourced new ARR.
- Hands-on experience implementing and operationalising HubSpot.
- Strong understanding of Salesforce, funnel analytics, and attribution.
- Experience leading global campaigns, analyst relations, and content strategy.
- Leadership of small, high-performing cross-functional teams.
- Hands-on builder and operator as well as strategic leader.
- Commercially astute, analytical, and metrics-driven.
- Collaborative and credible with Sales and Product.
- Excellent communicator and storyteller.
- Pragmatic, disciplined, and results-oriented.
Benefits
- Flexible working
- 25 days annual leave + bank holidays
- 1 day of birthday leave per year
- Private Medical Insurance which includes gym membership discounts and many other rewards
- Dental, Vision and Hearing insurance cover
- Pension Scheme
- Cycle to Work scheme
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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