Senior Email Marketing Executive supporting email campaigns and data analysis in Sub - Saharan Africa. Joining dynamic marketing team at Rentokil Initial to optimise targeting and communications.
About the role
- Head of Marketing managing end-to-end strategy for SaaS healthcare solutions. Collaborating across teams to enhance positioning and deliver measurable results in the healthcare industry.
Responsibilities
- Own the development and execution of annual integrated marketing plans spanning brand, demand generation, digital, events, and product marketing initiatives.
- Drive product marketing strategy, including content creation, sales enablement, voice-of-customer research, and market analysis.
- Develop ongoing commercialization plans to ensure growth of new and existing solutions.
- Lead, mentor, and grow the current marketing team, building a culture of accountability and innovation.
- Develop talent to scale a small but high-impact department, aligning team structure and roles with company growth.
- Create and maintain messaging frameworks and solution playbooks to define product value, guide client-facing assets, and reinforce Casechek’s brand story.
- Stay ahead of industry trends and competitive developments.
- Conduct and synthesize voice-of-customer research to inform product and portfolio decisions and identify market opportunities.
- Oversee Sr. Marketing Specialist and broader team to deliver high-impact content and multi-channel campaigns that drive measurable pipeline growth.
- Develop and execute a sales-enablement strategy to communicate value propositions and economic benefits to the Commercial team and market.
- Manage marketing budget, set performance metrics, and report results to executive leadership.
- Partner with Product and Commercial teams to translate market insights into product requirements and successful launches.
Requirements
- 10+ years of progressive B2B SaaS marketing experience, including significant product-marketing leadership and broader marketing team management.
- Demonstrated experience leading, coaching, and scaling small marketing teams or departments in a high-growth environment.
- Proven track record driving measurable pipeline and revenue growth through integrated marketing programs.
- Experience collaborating with and presenting to senior executives and boards.
- Healthcare supply chain experience strongly preferred; knowledge of OR/Clinical Assets/Medical Devices a plus.
- Proficiency with CRM and marketing automation platforms (Salesforce and Pardot preferred).
- Strong analytical skills in Excel and exceptional presentation skills in PowerPoint.
- Bachelor’s degree in Marketing, Business Administration, or a related field (MBA preferred).
Benefits
- Competitive Salary and Annual Bonus – The salary range for this role is $160,000 - $180,0000
- Opportunity for Long-Term Incentives (LTI) – Be part of our success with equity or long-term incentive plans that grow with the company.
- 401(k) Match – Invest in your future with our generous matching program to help you build long-term financial security.
- Work-from-Home Flexibility – Enjoy the freedom to work where you're most productive with a supportive hybrid (Chicago) or remote setup (National).
- Flexible Time Off (Unlimited PTO) – Recharge and focus on what matters most with unlimited paid time off tailored to your needs.
- Parental Leave – Take time to bond and care for your growing family with fully paid parental leave options.
- Comprehensive Medical and Dental Benefits – Prioritize your health and well-being with premium plans for you and your family.
- Brand-New Pro-Level Laptop – Equipped with top-tier tools and technology to set you up for success from day one.
- Annual Education Budget – Expand your skills and knowledge with dedicated funding for courses, certifications, and learning resources.
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