Hybrid Global Brand Director, R&I

Posted last month

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About the role

  • Develop and refine the brand's promotional strategy to increase global impact, bringing innovative approaches and opportunities to achieve a bold, transformative ambition.
  • Craft and implement persuasive promotional materials and campaigns in alignment with our overarching brand strategy, with an emphasis on innovative thinking.
  • Analyze business performance and formulate strategic insights to leverage business drivers, optimizing brand performance and identifying transformative pathways.
  • Represent the brand strategy to senior leaders, ensuring cohesive execution across markets, while fostering a culture of innovation.
  • Engage with competitive intelligence to identify opportunities and threats, positioning the brand to thrive against competitors, and pursue ambitious goals.
  • Conduct and leverage market research and patient insights to understand market dynamics and patient needs, behaviors, and barriers.
  • Collaborate intensively with multiple functional teams, including medical affairs, commercial, sales, market development, and advocacy, to align the brand narrative with emerging evidence and ensure cohesive implementation of strategies.
  • Play a crucial role in the preparation and execution of launch activities for the product’s expansion with a new indication.
  • Oversee allocated budgets for programs, ensuring cost-effective strategies that deliver maximum impact.

Requirements

  • Bachelor’s Degree, preferably in business, marketing, or the sciences.
  • 10+ years pharmaceutical commercial experience.
  • Proven track record in developing and executing brand strategies founded on insights and value propositions.
  • Robust understanding of commercial strategy, including pricing, reimbursement, and market research techniques.
  • Demonstrated experience in financial competence and budget management with a clear understanding of P&L and business drivers.
  • Experience in the respiratory and/or immunology therapeutic area.
  • Experience engaging with external customers, such as key opinion leaders and payers.
  • Broad commercial experience including pre-launch and launch.

Benefits

  • Health insurance
  • Flexible working hours
  • Professional development opportunities

Job title

Global Brand Director, R&I

Job type

Experience level

Lead

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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