Brand Manager leading marketing plans for Sipsmith and Sourz at Suntory Global Spirits. Focused on brand building and culturally relevant campaigns in the UK market.
About the role
- Global Brand Director leading promotional strategy and market performance for AstraZeneca's branded medicines. Driving initiatives to maximize brand value and engage with diverse stakeholders.
Responsibilities
- Develop and refine the brand's promotional strategy to increase global impact, bringing innovative approaches and opportunities to achieve a bold, transformative ambition.
- Craft and implement persuasive promotional materials and campaigns in alignment with our overarching brand strategy, with an emphasis on innovative thinking.
- Analyze business performance and formulate strategic insights to leverage business drivers, optimizing brand performance and identifying transformative pathways.
- Represent the brand strategy to senior leaders, ensuring cohesive execution across markets, while fostering a culture of innovation.
- Engage with competitive intelligence to identify opportunities and threats, positioning the brand to thrive against competitors, and pursue ambitious goals.
- Conduct and leverage market research and patient insights to understand market dynamics and patient needs, behaviors, and barriers.
- Collaborate intensively with multiple functional teams, including medical affairs, commercial, sales, market development, and advocacy, to align the brand narrative with emerging evidence and ensure cohesive implementation of strategies.
- Play a crucial role in the preparation and execution of launch activities for the product’s expansion with a new indication.
- Oversee allocated budgets for programs, ensuring cost-effective strategies that deliver maximum impact.
Requirements
- Bachelor’s Degree, preferably in business, marketing, or the sciences.
- 10+ years pharmaceutical commercial experience.
- Proven track record in developing and executing brand strategies founded on insights and value propositions.
- Robust understanding of commercial strategy, including pricing, reimbursement, and market research techniques.
- Demonstrated experience in financial competence and budget management with a clear understanding of P&L and business drivers.
- Experience in the respiratory and/or immunology therapeutic area.
- Experience engaging with external customers, such as key opinion leaders and payers.
- Broad commercial experience including pre-launch and launch.
Benefits
- Health insurance
- Flexible working hours
- Professional development opportunities
Job title
Job type
Experience level
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Not specified
Degree requirement
Location requirements
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