Hybrid Executive Director, Ecommerce – Growth Marketing

Posted last week

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About the role

  • Develop and implement growth marketing strategies that align with the company’s vision and revenue targets, including multi-channel performance marketing across digital platforms, social media, content, email, paid ads, lifecycle marketing, SEO, affiliate, referral, and influencer partnerships
  • Develop and optimize cross-channel acquisition strategies (paid social, search, programmatic, influencer, affiliate, etc.) to drive new customer growth while maintaining efficient CAC
  • Identify and develop new market opportunities to ensure growth for the Alastin brand
  • Oversee CRM, email, SMS, and loyalty programs to increase customer LTV, engagement, and repeat purchase rate
  • Establish KPIs and leverage analytics tools to measure campaign effectiveness, identify growth opportunities, and iterate rapidly
  • Oversee the selection and utilization of marketing tools and platforms using data-driven insights to inform decision-making and report on key metrics to executive leadership
  • Develop and manage marketing budgets and forecasting to ensure efficient allocation of resources to maximize growth outcomes and profitability
  • Build, lead, and mentor a high-performing growth marketing team, fostering a culture of experimentation, innovation, and continuous learning
  • Conduct market research and competitor analysis to identify trends, insights, and opportunities to inform marketing strategies

Requirements

  • Bachelor’s degree in Marketing, Business, or related field; MBA preferred
  • 15+ years of experience in marketing with a focus on growth marketing, preferably within the skincare or beauty industry
  • Proven track record of scaling brand, driving customer acquisition, and delivering significant revenue growth through innovative marketing strategies
  • Strong analytical skills with the ability to make data-driven decisions
  • Proficiency in digital marketing channels, including Google, Bing, Facebook, Instagram, Twitter, YouTube, TikTok, LinkedIn, Audio & Podcasting, TV, OTT, CTV, Print & Digital Publications, Digital Out of Home, Sponsorships, Email Marketing, Influencer Marketing, SEO, Amazon, HCP Marketing, and E-Commerce
  • Exceptional leadership and team management skills
  • Excellent communication and interpersonal skills, with the ability to collaborate across departments
  • Passion for skincare and wellness is a strong plus.

Benefits

  • Competitive wage with shift differential
  • Annual bonus opportunities
  • Career advancement
  • Cross-training

Job title

Executive Director, Ecommerce – Growth Marketing

Job type

Experience level

Lead

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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