Product Manager managing end - to - end development of effective cosmetics and supplements products in a hybrid model. Working closely with senior management and external partners in Berlin.
About the role
- Executive Director leading Ecommerce and Growth Marketing initiatives for Alastin Skincare. Developing strategies for customer acquisition, retention, and revenue growth across digital channels.
Responsibilities
- Develop and implement growth marketing strategies that align with the company’s vision and revenue targets, including multi-channel performance marketing across digital platforms, social media, content, email, paid ads, lifecycle marketing, SEO, affiliate, referral, and influencer partnerships
- Develop and optimize cross-channel acquisition strategies (paid social, search, programmatic, influencer, affiliate, etc.) to drive new customer growth while maintaining efficient CAC
- Identify and develop new market opportunities to ensure growth for the Alastin brand
- Oversee CRM, email, SMS, and loyalty programs to increase customer LTV, engagement, and repeat purchase rate
- Establish KPIs and leverage analytics tools to measure campaign effectiveness, identify growth opportunities, and iterate rapidly
- Oversee the selection and utilization of marketing tools and platforms using data-driven insights to inform decision-making and report on key metrics to executive leadership
- Develop and manage marketing budgets and forecasting to ensure efficient allocation of resources to maximize growth outcomes and profitability
- Build, lead, and mentor a high-performing growth marketing team, fostering a culture of experimentation, innovation, and continuous learning
- Conduct market research and competitor analysis to identify trends, insights, and opportunities to inform marketing strategies
Requirements
- Bachelor’s degree in Marketing, Business, or related field; MBA preferred
- 15+ years of experience in marketing with a focus on growth marketing, preferably within the skincare or beauty industry
- Proven track record of scaling brand, driving customer acquisition, and delivering significant revenue growth through innovative marketing strategies
- Strong analytical skills with the ability to make data-driven decisions
- Proficiency in digital marketing channels, including Google, Bing, Facebook, Instagram, Twitter, YouTube, TikTok, LinkedIn, Audio & Podcasting, TV, OTT, CTV, Print & Digital Publications, Digital Out of Home, Sponsorships, Email Marketing, Influencer Marketing, SEO, Amazon, HCP Marketing, and E-Commerce
- Exceptional leadership and team management skills
- Excellent communication and interpersonal skills, with the ability to collaborate across departments
- Passion for skincare and wellness is a strong plus.
Benefits
- Competitive wage with shift differential
- Annual bonus opportunities
- Career advancement
- Cross-training
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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