Hybrid Executive Director, Ecommerce – Growth Marketing

at Galderma

• Job title: Executive Director, Ecommerce – Growth Marketing
• Job type: Full Time
• Experience level: Lead
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, United States

About the role

• Executive Director leading Ecommerce and Growth Marketing initiatives for Alastin Skincare. Developing strategies for customer acquisition, retention, and revenue growth across digital channels.

Responsibilities

• Develop and implement growth marketing strategies that align with the company’s vision and revenue targets, including multi-channel performance marketing across digital platforms, social media, content, email, paid ads, lifecycle marketing, SEO, affiliate, referral, and influencer partnerships
• Develop and optimize cross-channel acquisition strategies (paid social, search, programmatic, influencer, affiliate, etc.) to drive new customer growth while maintaining efficient CAC
• Identify and develop new market opportunities to ensure growth for the Alastin brand
• Oversee CRM, email, SMS, and loyalty programs to increase customer LTV, engagement, and repeat purchase rate
• Establish KPIs and leverage analytics tools to measure campaign effectiveness, identify growth opportunities, and iterate rapidly
• Oversee the selection and utilization of marketing tools and platforms using data-driven insights to inform decision-making and report on key metrics to executive leadership
• Develop and manage marketing budgets and forecasting to ensure efficient allocation of resources to maximize growth outcomes and profitability
• Build, lead, and mentor a high-performing growth marketing team, fostering a culture of experimentation, innovation, and continuous learning
• Conduct market research and competitor analysis to identify trends, insights, and opportunities to inform marketing strategies

Requirements

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred
• 15+ years of experience in marketing with a focus on growth marketing, preferably within the skincare or beauty industry
• Proven track record of scaling brand, driving customer acquisition, and delivering significant revenue growth through innovative marketing strategies
• Strong analytical skills with the ability to make data-driven decisions
• Proficiency in digital marketing channels, including Google, Bing, Facebook, Instagram, Twitter, YouTube, TikTok, LinkedIn, Audio & Podcasting, TV, OTT, CTV, Print & Digital Publications, Digital Out of Home, Sponsorships, Email Marketing, Influencer Marketing, SEO, Amazon, HCP Marketing, and E-Commerce
• Exceptional leadership and team management skills
• Excellent communication and interpersonal skills, with the ability to collaborate across departments
• Passion for skincare and wellness is a strong plus.

Benefits

• Competitive wage with shift differential
• Annual bonus opportunities
• Career advancement
• Cross-training