Develop and implement growth marketing strategies that align with the company’s vision and revenue targets, including multi-channel performance marketing across digital platforms, social media, content, email, paid ads, lifecycle marketing, SEO, affiliate, referral, and influencer partnerships
Develop and optimize cross-channel acquisition strategies (paid social, search, programmatic, influencer, affiliate, etc.) to drive new customer growth while maintaining efficient CAC
Identify and develop new market opportunities to ensure growth for the Alastin brand
Oversee CRM, email, SMS, and loyalty programs to increase customer LTV, engagement, and repeat purchase rate
Establish KPIs and leverage analytics tools to measure campaign effectiveness, identify growth opportunities, and iterate rapidly
Oversee the selection and utilization of marketing tools and platforms using data-driven insights to inform decision-making and report on key metrics to executive leadership
Develop and manage marketing budgets and forecasting to ensure efficient allocation of resources to maximize growth outcomes and profitability
Build, lead, and mentor a high-performing growth marketing team, fostering a culture of experimentation, innovation, and continuous learning
Conduct market research and competitor analysis to identify trends, insights, and opportunities to inform marketing strategies
Requirements
Bachelor’s degree in Marketing, Business, or related field; MBA preferred
15+ years of experience in marketing with a focus on growth marketing, preferably within the skincare or beauty industry
Proven track record of scaling brand, driving customer acquisition, and delivering significant revenue growth through innovative marketing strategies
Strong analytical skills with the ability to make data-driven decisions
Proficiency in digital marketing channels, including Google, Bing, Facebook, Instagram, Twitter, YouTube, TikTok, LinkedIn, Audio & Podcasting, TV, OTT, CTV, Print & Digital Publications, Digital Out of Home, Sponsorships, Email Marketing, Influencer Marketing, SEO, Amazon, HCP Marketing, and E-Commerce
Exceptional leadership and team management skills
Excellent communication and interpersonal skills, with the ability to collaborate across departments
Passion for skincare and wellness is a strong plus.
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