Intern supporting the launch of E - Commerce and assisting with data capture projects. Engaging in various tasks to facilitate product listing and information retrieval.
About the role
- eCommerce Marketing Content Specialist optimizing retailer content for major eCommerce partners. Collaborate with diverse teams to enhance brand visibility and consumer experience.
Responsibilities
- Drive conversion through high-quality, retailer-optimized content across top eCommerce partners
- Ensure consistency and excellence across organic and paid content
- Collaborate closely with cross-functional teams such as brand, customer and shopper Marketing, creative services, category management, and external agency partners
- Manage customer Brand Store content and optimize item names, bullets, product descriptions, and below-the-fold/A+ content
- Conduct regular reviews of customer scorecards and lead the development of recommended action plans
- Partner with the Wellness Pet Category Management Team to identify key performance trends and translate them into content improvement opportunities
Requirements
- 5 years of experience in eCom content management, digital marketing, or retail media
- Proven ability to manage and optimize Product Detail Page (PDP) content, including copywriting for titles, bullets, and A+ content
- Hands-on experience with eCom digital shelf analytics platforms like Profitero, Pacvue, or similar
- Strong understanding of SEO best practices for retail media and organic search optimization across eCom platforms
- Experience developing and managing content for retail media campaigns
- Proficient in cross-functional collaboration with brand, media, and customer teams to align on messaging, creative needs, and campaign timelines
- Exceptional attention to detail and organizational skills, with the ability to manage multiple projects and deadlines.
- Comfortable working in fast-paced environments
- A bachelor's degree in marketing, communications, business, or related field.
Benefits
- Hybrid schedule of in-office on Monday - Thursday and remote on Fridays
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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