eCommerce Manager at ProCook overseeing online growth and platform management. Leading technical migrations and eCommerce strategies while ensuring excellent customer experiences.
Responsibilities
Own the end-to-end performance of our ecommerce platform, ensuring revenue growth, conversion optimisation, and customer engagement.
Develop and execute promotional, merchandising, and digital marketing strategies aligned with business objectives.
Lead ecommerce platform migrations, upgrades, and integrations (with focus on Shopify Plus and third-party systems).
Manage relationships with developers, agencies, and technology partners to ensure smooth technical implementation and ongoing platform stability.
Translate business needs into technical requirements, ensuring projects are delivered on time and within budget.
Oversee day-to-day operations of the Shopify storefront, including catalog management, product setup, pricing, promotions, and content updates.
Partner with design teams to improve UX/UI, ensuring intuitive site navigation, optimized checkout flow, and mobile-first design principles.
Conduct A/B testing and leverage customer insights to refine user journeys, enhance engagement, and increase conversion rates.
Ensure best practices in SEO, accessibility, mobile experience, and site performance.
Analysis of ecommerce KPIs (traffic, conversion, AOV, CLV, etc.) and provide actionable insights.
Continuously monitor site performance, troubleshoot issues, and implement improvements.
Manage and mentor junior team members across ecommerce, merchandising, and digital operations.
Collaborate with marketing, operations, IT, and logistics teams to deliver seamless customer experiences.
Partner with stakeholders to drive alignment on ecommerce initiatives and roadmap priorities.
Requirements
5+ years of direct experience managing Shopify stores and ecommerce merchandising.
Proven success leading technical migrations (platform replatforming, integrations, or large-scale site upgrades).
Strong understanding of ecommerce best practices, customer journey mapping, and digital merchandising.
Proficient in ecommerce analytics tools to monitor customer behaviour and marketing effectiveness.
Utilise advanced analytics to extract actionable insights that inform digital execution and CRO strategies and decisions.
Work with the data team to develop dashboards and tools for tracking key performance indicators (KPIs) and CRO performance.
Identify trends and opportunities in user behaviour to enhance site performance and customer satisfaction.
Strong leadership, communication, and stakeholder management skills.
Strong attention to detail and ability to think for the customer.
**Preferred Skills**
Experience with Shopify Plus, Liquid, and API integrations.
Familiarity with ERP, CRM, OMS, or other enterprise systems.
Knowledge of digital marketing channels (SEO, SEM, email, paid media).
Data-driven mindset with strong problem-solving abilities.
Experience working in a fast paced ecommerce environment
Comfortable with forecasting website KPI’s.
Experience using UX/UI tools (e.g., Figma, Adobe XD, Hotjar, or similar).
Marketplace management experience
Benefits
💰Salary is £50,000 - £55,000 depending on experience and skills
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