Director of Performance Marketing leading and scaling acquisition engine for fintech platform. Managing multi-channel strategies and overseeing performance marketing team to drive growth.
Responsibilities
Lead Ramp’s multi-channel performance marketing strategy across paid search, paid social, affiliates, direct mail, creative experimentation, and more.
Manage and mentor a team of channel leads, fostering a culture of accountability, creativity, and data-driven decision-making.
Design and implement frameworks for budget allocation, attribution, and forecasting to maximize ROI across channels.
Partner with Analytics, Product, and Finance to measure performance, optimize spend, and ensure strong alignment with company growth goals.
Drive systematic creative experimentation, working closely with design and content teams to improve conversion rates.
Identify, test, and scale emerging performance channels and technologies to future-proof Ramp’s growth.
Report on key performance metrics and provide insights to executive leadership, ensuring transparency and strategic alignment.
Requirements
8+ years of performance marketing experience, with at least 3+ years managing a team in high-growth B2B, SaaS, or fintech.
Proven success scaling large performance budgets ($10M+ annually) across multiple channels.
Strong analytical skills with mastery of attribution, incrementality testing, and ROI measurement.
Demonstrated creativity in campaign strategy and a willingness to challenge conventional approaches.
Exceptional leadership and people management skills with a track record of building and developing teams.
Strong business acumen and judgment to balance efficiency with bold growth bets.
Benefits
100% medical, dental & vision insurance coverage for you
Partially covered for your dependents
One Medical annual membership
401k (including employer match on contributions made while employed by Ramp)
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