Paid Media Coordinator executing performance marketing campaigns for Sports Emotion in Zaragoza. Collaborating with digital agencies and managing international campaigns with strong analytical focus.
About the role
- AMS Regional Campaign Manager driving marketing strategies for HP's Additive Manufacturing Solutions. Collaborating across teams to execute plans that enhance brand awareness and engagement.
Responsibilities
- Lead localized marketing plans and programs based on the global strategy to achieve regional AM Solutions revenue, operating profit, market share, marketing-qualified leads, and ROI.
- Translate global marketing strategies into actionable regional plans, including developing and managing marketing budgets.
- Conduct market research to understand local customer behavior, preferences, and trends, ensuring campaigns resonate with target audiences.
- Develop and maintain a three-month rolling country-level marketing plan and campaign budget, ensuring efficient resource allocation.
- Collaborate with sales and cross-functional teams to align campaign strategies with business objectives and ensure seamless execution.
- Design and implement integrated marketing campaigns across multiple channels, including digital, social media, email, ABM, and events.
- Define goals and KPIs to measure the success and business impact of marketing plans; monitor, analyze, and report campaign performance, providing data-driven insights and optimization recommendations.
- Lead the design of customer buying journeys and touchpoint plans, leveraging paid and owned media channels to maximize awareness and achieve marketing goals.
- Drive digital marketing transformation, applying advanced knowledge of new digital capabilities and touchpoints to strengthen market position.
- Ensure compliance with local laws and regulations, including data protection and advertising standards, across all marketing activities.
Requirements
- Bachelor’s or Master’s degree in Marketing, Business Administration, or a related discipline
- Minimum 5 years of professional experience, preferably in segment marketing, channel marketing, partner marketing, or a related field
- Proven expertise in lead and demand generation, including planning, ABM, CRM, nurturing, ROI analysis, marketing effectiveness, and event management
- Content creation proficiency: Ability to craft compelling email copy, event blurbs, social media posts, landing page content, and promotional assets.
- Strong interpersonal and negotiation skills: Comfortable interfacing with all levels of management, cross-functional teams, external customers, channel partners, and vendors.
- Analytical mindset: Skilled in interpreting data to drive informed decision-making and optimize marketing performance.
- Excellent written and verbal communication skills in English
Benefits
- Health insurance
- Dental insurance
- Vision insurance
- Long term/short term disability insurance
- Employee assistance program
- Flexible spending account
- Life insurance
- Generous time off policies, including; 4-12 weeks fully paid parental leave based on tenure
- 11 paid holidays
- Additional flexible paid vacation and sick leave
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