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GovSignalsGTM Lead – Department of War
GTM Lead driving net new government SaaS sales for GovSignals. Building relationships and closing high - value contracts in defense acquisition.
About the role
- Develop and own the end-to-end Go-To-Market strategy & process driving revenue growth and customer acquisition for new product developments, major feature releases, and market entry
- Serve as a strategic partner to senior leadership, shaping product and commercial decision-making
- Develop and maintain product architecture ensuring connection to the Lloyd’s List Intelligence brand and audience segments
- Partner with Commercial and Product teams to influence product roadmap based on market intelligence, customer needs, and competitive dynamics
- Build the framework for repeatable go-to-market processes and own end-to-end development and execution of GTM plans for new products, features, and capabilities
- Lead sales enablement efforts and guide team of product marketers creating collateral such as case studies, battle cards, sales decks, one-pagers, and persona-specific playbooks
- Collaborate with regional marketing and sales teams to ensure consistent persona-driven campaigns and enablement tools across global markets
- Drive pricing and packaging strategy in partnership with Product and Commercial teams
- Work with Revenue Operations and Sales Enablement to align GTM activities with sales processes, pipeline goals, and KPIs
- Provide strategic direction for customer marketing spanning awareness, onboarding, adoption, expansion, and renewal
- Oversee segmentation, behaviour-based triggers, and personalised content to drive retention, advocacy, and customer lifetime value
- Partner with Customer Success to identify customer journey pain points
- Support in-depth market analysis, competitive landscape assessments, customer segmentation, win/loss analysis, and competitor benchmarking
- Ensure content aligns with product positioning and oversee creation of whitepapers, case studies, webinars, videos, and solution briefs
- Conduct post-launch analysis and retrospectives to identify learnings and optimize GTM strategy
- Lead, mentor, and develop a team of four product marketers, fostering a high-performance and collaborative culture
- Report to the Global Head of Marketing and work collaboratively with Product Leadership team
Requirements
- At least 10 years plus experience in B2B product marketing
- At least 4 years plus experience managing and mentoring product marketing teams
- Proven track record of developing successful go-to-market strategies and product launches
- Experience in maritime, trade, finance, fintech or regtech sectors or within supply chain
- Experience working in a global, fast-paced organization
- Track record of delivering strategic impact across pricing, GTM strategy, customer lifecycle execution, and thought leadership content
- Experience using Eloqua and Salesforce.com
- Strong executive presence and communication skills, including experience presenting to C-level audiences
- Experience in a high-growth startup environment (desirable)
- Previous experience working in a PE backed business (desirable)
- A degree in any discipline (Business related or marketing degree’s preferable) (desirable)
- Certified education in the latest Marketing tech and tools (desirable)
- Right to work in the United Kingdom; candidates must provide evidence before commencing employment.
Benefits
- 25 Days Holiday rising to 27 after 2 years’ service
- Day off for your birthday - because you deserve to celebrate
- Life Assurance for 4 x Salary
- Company pension scheme : employee contribution of 5% basic salary, matched by an employer contribution of 5%
- Up to 4 Days Paid Volunteering per year to support causes you care about
- Additional leave for life events such as getting married or moving house
- Healthy Lifestyle Subsidy up to £250 annually
- Enhanced Family Leave including maternity, paternity, and shared parental leave
- Work from anywhere policy (up to 4 weeks per year, subject to approval)
- Cycle to Work scheme
- Flexible benefits: Private Healthcare Plan, Dental Insurance, Medical Expenses Cash Plan, Health Screening, Critical Illness Cover, Employee Assistance Programme and option to purchase 3 additional days of annual leave.
Job title
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Degree requirement
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