Vice President of Marketing & Communications leads global marketing strategy at Euromonitor, guiding business decisions and team performance across marketing, communications, and events.
About the role
- Director of Marketing focused on brand and channel strategies for South Korea market. Leading omni-channel activations ensuring cultural relevance and alignment with global brand direction.
Responsibilities
- Localize and execute global brand campaigns for South Korea.
- Build annual marketing calendars aligned with global GTM plans.
- Lead local storytelling across channels with cultural and consumer relevance.
- Evaluate campaign performance using KPIs and manage marketing budget.
- Develop and lead channel marketing plans for Wholesale, eCom, and Retail.
- Drive integrated sell-in/sell-out strategies for priority accounts and DtC.
- Ensure consistent execution of marketing plans across channels.
- Represent marketing in commercial meetings to align with sales targets.
- Scale global marketing programs locally for key accounts (e.g., ABC-MART).
- Align with commercial teams on evolving Wholesale and DtC strategies.
- Optimize campaign ROI and share performance insights with stakeholders.
- Develop seasonal in-store and digital retail marketing strategies.
- Execute GTM-aligned promotions and product launches.
- Support new store openings and elevate in-store consumer experiences.
- Coach and develop channel activation team.
- Manage marketing budgets and vendor relationships.
- Collaborate with global teams to co-create relevant local tools and assets. KPI: Marketing KPIs (brand, campaign, channel effectiveness)
Requirements
- Bachelor’s degree in Marketing, Business, or related field
- 10+ years of marketing experience, including South Korea market
- Background in fashion, sports, lifestyle, or FMCG preferred
- Proven experience in brand, channel, and integrated marketing
- Strong understanding of omni-channel marketing and user experience
- Fluent in Korean and English
- Proficient in digital marketing, influencer strategy, PR, and media
- Experience with SAP, Microsoft Office, Google Workspace, Workfront
- Strong analytical mindset and strategic thinking
- Leadership experience managing teams and agency partners
Benefits
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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