Director of Marketing leading strategic initiatives at a top U.S. residential roofing company. Responsible for brand management and business growth across multiple markets.
Responsibilities
Develop and implement the overall marketing strategy aligned with business goals and growth targets.
Lead the marketing team, external agencies, and vendor partnerships.
Partner with executive leadership, business development, and operations teams to ensure marketing supports bid strategy, project pursuits, and client engagement.
Strengthen the company’s brand identity across digital, print, trade, and community platforms.
Oversee the creation of case studies, project spotlights, proposal templates, and client presentations.
Develop competitive intelligence on industry trends, competitors, and client opportunities.
Manage website, social media channels, and digital campaigns to showcase project portfolio and company expertise.
Coordinate participation in trade shows, industry associations, and community events.
Requirements
Bachelor’s degree in Marketing, Communications, Business, or related field (Master’s preferred).
8–12+ years of progressive marketing experience, preferably in construction, engineering, or professional services.
Proven track record in brand management, B2B marketing, and business development support.
Strong project management, writing, and storytelling skills.
Experience with CRM tools, proposal software, and digital analytics platforms.
Ability to collaborate with cross-functional teams and influence senior leadership.
Ability to travel up to 20% of the time.
Benefits
Be a key player in one of the fastest-growing home services platforms in the U.S.
Work with passionate, performance-driven leaders who are invested in your growth.
Help shape the marketing vision for multiple beloved regional brands.
Make a direct impact on the growth trajectory and value creation for the company.
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