Marketing Director directing marketing initiatives in Greater China for Givaudan, focusing on innovation and collaboration in the culinary and fragrance sectors.
About the role
- Director of Marketing leading strategic initiatives at a top U.S. residential roofing company. Responsible for brand management and business growth across multiple markets.
Responsibilities
- Develop and implement the overall marketing strategy aligned with business goals and growth targets.
- Lead the marketing team, external agencies, and vendor partnerships.
- Partner with executive leadership, business development, and operations teams to ensure marketing supports bid strategy, project pursuits, and client engagement.
- Strengthen the company’s brand identity across digital, print, trade, and community platforms.
- Oversee the creation of case studies, project spotlights, proposal templates, and client presentations.
- Develop competitive intelligence on industry trends, competitors, and client opportunities.
- Manage website, social media channels, and digital campaigns to showcase project portfolio and company expertise.
- Coordinate participation in trade shows, industry associations, and community events.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or related field (Master’s preferred).
- 8–12+ years of progressive marketing experience, preferably in construction, engineering, or professional services.
- Proven track record in brand management, B2B marketing, and business development support.
- Strong project management, writing, and storytelling skills.
- Experience with CRM tools, proposal software, and digital analytics platforms.
- Ability to collaborate with cross-functional teams and influence senior leadership.
- Ability to travel up to 20% of the time.
Benefits
- Be a key player in one of the fastest-growing home services platforms in the U.S.
- Work with passionate, performance-driven leaders who are invested in your growth.
- Help shape the marketing vision for multiple beloved regional brands.
- Make a direct impact on the growth trajectory and value creation for the company.
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