Head of Marketing responsible for growth strategies at an AI - powered SaaS company. Focusing on user acquisition, product marketing, and leading the marketing team.
About the role
- Marketing Executive managing B2B marketing channels and campaigns for Ticketmaster Ireland. Delivering effective marketing communications to drive fan acquisition and engagement.
Responsibilities
- Delivering effective marketing communications & campaigns to drive fan acquisition, engagement, and ticket sales
- Populating Ticketmaster.ie with timely, relevant and quality content
- Create engaging campaigns across CRM, social and content channels
- Liaising with clients, venues and internal departments on the promotion of events
- Use and develop the existing CRM systems, reporting and insight tools to track and report on sales performance and KPIs
- Deliver specific B2B marketing campaigns and initiatives across B2B channels to maximise the wealth of products and services to existing and potential clients, resulting in winning new business in a variety of genres, increasing product adoption and increasing our brand perception in the market
- Keep existing clients aware of product news through all B2B channels including website news pages, client intranet sites, social channels and newsletters
- Update the Ticketmaster B2B website using content creation to help increase reach, communicate key messages and generate leads
- Plan and deliver the content strategy for the B2B LinkedIn to increase reach and engagement with existing clients, prospect and industry plus influence leads and brand reputation
- Monitoring and analysis of online and marketing platforms
- Troubleshooting issues and liaising with relevant departments for resolution
- Undertake any other relevant duties which fall under the general scope of the marketing role
Requirements
- 3rd level degree in marketing or related discipline is advantageous
- Solid experience in a marketing position (agency or client)
- Brand, content marketing and campaign experience
- Experience with B2B marketing channels and content management systems including websites, LinkedIn and other social channels
- Essential – strong creative, copywriting, proofing skills and attention to detail
- SEO focused content writing experience
- Working knowledge of Microsoft office packages to a competent standard including Power Point
- Ability to learn use of proprietary systems quickly
- Analytical skills to measure, evaluate and report against goals
- Understanding of data protection principals
- Previous experience with Design software, WordPress and/or CRM systems is beneficial
- Social Media experience, TikTok specifically would be advantageous
- Knowledge of and passion for Irish entertainment industry and landscape
Benefits
- Access to free live events through our exclusive employee ticketing program
- Generous vacation
- Healthcare
- Retirement benefits
- Student loan repayment
- Tuition reimbursement
- Six months of paid caregiver leave for new parents including fostering
- Perks like Roadie Babies helping new parents care for their babies on work trips
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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