Marketing Executive managing B2B marketing channels and campaigns for Ticketmaster Ireland. Delivering effective marketing communications to drive fan acquisition and engagement.
Responsibilities
Delivering effective marketing communications & campaigns to drive fan acquisition, engagement, and ticket sales
Populating Ticketmaster.ie with timely, relevant and quality content
Create engaging campaigns across CRM, social and content channels
Liaising with clients, venues and internal departments on the promotion of events
Use and develop the existing CRM systems, reporting and insight tools to track and report on sales performance and KPIs
Deliver specific B2B marketing campaigns and initiatives across B2B channels to maximise the wealth of products and services to existing and potential clients, resulting in winning new business in a variety of genres, increasing product adoption and increasing our brand perception in the market
Keep existing clients aware of product news through all B2B channels including website news pages, client intranet sites, social channels and newsletters
Update the Ticketmaster B2B website using content creation to help increase reach, communicate key messages and generate leads
Plan and deliver the content strategy for the B2B LinkedIn to increase reach and engagement with existing clients, prospect and industry plus influence leads and brand reputation
Monitoring and analysis of online and marketing platforms
Troubleshooting issues and liaising with relevant departments for resolution
Undertake any other relevant duties which fall under the general scope of the marketing role
Requirements
3rd level degree in marketing or related discipline is advantageous
Solid experience in a marketing position (agency or client)
Brand, content marketing and campaign experience
Experience with B2B marketing channels and content management systems including websites, LinkedIn and other social channels
Essential – strong creative, copywriting, proofing skills and attention to detail
SEO focused content writing experience
Working knowledge of Microsoft office packages to a competent standard including Power Point
Ability to learn use of proprietary systems quickly
Analytical skills to measure, evaluate and report against goals
Understanding of data protection principals
Previous experience with Design software, WordPress and/or CRM systems is beneficial
Social Media experience, TikTok specifically would be advantageous
Knowledge of and passion for Irish entertainment industry and landscape
Benefits
Access to free live events through our exclusive employee ticketing program
Generous vacation
Healthcare
Retirement benefits
Student loan repayment
Tuition reimbursement
Six months of paid caregiver leave for new parents including fostering
Perks like Roadie Babies helping new parents care for their babies on work trips
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