Planning Director at HeimatTBWA focusing on brand strategy and engaging target audiences. Responsible for conducting market research and facilitating workshops.
About the role
- Director of Industrial Instruments leading a sales organization for Vaisala’s instrumentation in North America. Focused on driving growth and delivering exceptional customer value.
Responsibilities
- Drive growth across the industrial instruments portfolio
- Build and lead a scalable, results-driven sales organization
- Champion a culture of performance, accountability, and continuous improvement
- Develop and execute a comprehensive sales strategy aligned with regional and global growth targets
- Identify new market opportunities and lead go-to-market initiatives to capture share
- Set goals and implement action plans to achieve them
- Collaborate with marketing to generate demand and build a robust, high-conversion sales funnel
- Provide strategic input to product development based on market insights and customer feedback
- Recruit, develop, and retain top sales talent; build a strong internal pipeline for succession
- Establish clear performance metrics and incentive structures that drive results
- Foster a high-energy, customer-centric team culture focused on winning and growth
- Coach and mentor team members to elevate individual and collective performance
- Deliver accurate monthly forecasts and performance reports using standardized tools
- Ensure CRM pipeline health and data integrity to support strategic decision-making
- Manage strategic accounts directly, ensuring high-value relationships and revenue impact
- Partner cross-functionally with marketing, services, operations and other regional and global functions to support sales execution
Requirements
- Bachelor’s degree in a technical discipline; MBA or advanced business training preferred
- 7+ years of progressive experience in instrumentation sales
- 2+ years of experience leading sales teams with proven success in driving growth
- Demonstrated ability to scale sales organizations and exceed revenue targets
- Strong leadership, communication, negotiation, and project management skills
- Ability to thrive in a fast-paced, performance-driven environment
- Willingness to travel as needed to support business objectives, up to 50% travel in North America, with occasional travel to Helsinki Finland.
Benefits
- health, dental, and vision insurance
- flexible spending accounts
- company paid life
- long and short term disability
- 401(K) plan with company match
- a variety of voluntary benefits programs
- fitness reimbursement
- Employee Assistance Programs
- tuition reimbursement
- holiday pay
- a generous paid time off plan
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