CO
ConsciaSenior Marketing Executive
Senior Marketing Executive at Conscia driving local business growth with marketing campaigns. Collaborating with sales teams to execute marketing strategies across various channels.
AP
Hybrid Director, Marketing Science, Analytics and Commercial Intelligence
Posted last month
About the role
- Lead and cultivate customer engagements and build/manage a team of consultants and analysts delivering solutions to major advertisers
- Act as customer and team lead with hands-on involvement in project management, business interpretation and application, customer communication, insights/results delivery, and adoption of analytics and technology
- Strategically manage a portfolio of accounts and provide thought leadership and actionable insights (MMM, attribution, cross-media, test-and-learn, pricing, segmentation, optimization)
- Provide hands-on team leadership to ensure timely and effective customer deliverables; communicate and manage expectations and resolve issues
- Drive efficient and profitable customer delivery, adopt technology, utilize standard delivery approaches and improve delivery processes
- Develop and deliver insightful presentations that demonstrate tangible value and customer impact and provide expert consultative advice
- Infuse industry knowledge and business acumen to drive adoption of analytic insights and software in customer decision processes
- Manage towards revenue and profitability goals; support contract renewals and upsell opportunities and grow accounts across solutions and geographies
- Collaborate with CET partners, finance, and leadership to manage resourcing, financials, and performance management; train and coach team members
- Lead or contribute to internal corporate initiatives to drive agility, efficiency, and company growth
Requirements
- Bachelor’s degree or above (Business Analytics and Management, Economics, Statistics, Mathematics, and/or Marketing preferred)
- 10+ years of experience with marketing mix modeling, digital media analysis, business focused analytics, advertising effectiveness analysis or related statistical modeling experience
- Proficient working knowledge of Microsoft PowerPoint and Excel
- Highly analytical with strong problem-solving skills and attention to detail
- Strong Project Management skills with the ability to organize and prioritize schedules
- Strong customer management skills to handle tricky situations diplomatically and manage customer expectations
- Experience leading and working with a team developing and delivering presentations with insights that deliver value to customers
- Proven success with customer delivery of advanced analytics programs such as marketing mix modeling and unified measurement
- Ability to occasionally travel domestically and/or internationally
- Excellent verbal and written communication skills
Benefits
- #LI-Hybrid (hybrid work arrangement)
- Commitment to diversity, equity, and inclusion
- Opportunities for career growth and leadership development
- Participation in E-Verify program in certain locations
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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