Digital Marketer leading online marketing campaigns and strategies for a wellness-focused brand. Developing content and optimizing performance metrics to transform public understanding of physical pain and solutions.
Responsibilities
Develop, implement, and manage disruptive digital marketing strategies across multiple platforms including social media, search, email, and paid ads.
Strategically plan and lead marketing campaigns that challenge conventional thinking and reposition public understanding around physical pain.
Create high-converting, brand-aligned content to drive visibility, community engagement, and lead generation.
Collaborate in shaping the messaging that clearly communicates our unique product offering and the impact it has on people’s lives.
Manage and optimize paid advertising campaigns (Google Ads, Meta Ads, etc.) for maximum ROI.
Oversee social media calendars, drive meaningful conversations, and monitor campaign performance to refine strategies.
Execute SEO/SEM strategies to enhance online presence and organic reach.
Analyze performance metrics and create actionable reports to continuously improve effectiveness and ROI.
Coordinate with design, content, and operations teams to ensure unified and consistent brand storytelling.
Stay current with digital trends, marketing innovations, and new tools to maintain our position as a disruptor in the space.
Requirements
Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience).
Proven digital marketing experience, ideally within the health, fitness, or service-based industries.
Deep understanding of marketing funnel creation, customer journey mapping, and social media positioning.
Experience with marketing campaigns that challenge traditional norms or reposition an industry message.
Strong knowledge of SEO, Google Analytics, Google Ads, Meta Business Suite, and email marketing platforms and social media platforms (Tiktok, Facebook, Instagram, YouTube, etc.)
Passionate about empowering people, supporting transformation, and being part of a brand with purpose.
Exceptional copywriting and communication skills.
Ability to interpret data and turn insights into real-world marketing strategies.
Organized, creative, and able to manage multiple projects independently.
Benefits
Flexibility in work hours and location, with a focus on managing energy rather than time.
Access to online learning platforms and a budget for professional development
A collaborative, no-silos environment, encouraging learning and growth across teams
A dynamic social culture with team lunches, social events, and opportunities for creative input
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