IT Service Manager leading Valmet's digital marketing transformation in alignment with business needs and strategies. Ensuring digital marketing solutions support scalability and value creation.
About the role
- Digital Marketer leading online marketing campaigns and strategies for a wellness-focused brand. Developing content and optimizing performance metrics to transform public understanding of physical pain and solutions.
Responsibilities
- Develop, implement, and manage disruptive digital marketing strategies across multiple platforms including social media, search, email, and paid ads.
- Strategically plan and lead marketing campaigns that challenge conventional thinking and reposition public understanding around physical pain.
- Create high-converting, brand-aligned content to drive visibility, community engagement, and lead generation.
- Collaborate in shaping the messaging that clearly communicates our unique product offering and the impact it has on people’s lives.
- Manage and optimize paid advertising campaigns (Google Ads, Meta Ads, etc.) for maximum ROI.
- Oversee social media calendars, drive meaningful conversations, and monitor campaign performance to refine strategies.
- Execute SEO/SEM strategies to enhance online presence and organic reach.
- Analyze performance metrics and create actionable reports to continuously improve effectiveness and ROI.
- Coordinate with design, content, and operations teams to ensure unified and consistent brand storytelling.
- Stay current with digital trends, marketing innovations, and new tools to maintain our position as a disruptor in the space.
Requirements
- Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience).
- Proven digital marketing experience, ideally within the health, fitness, or service-based industries.
- Deep understanding of marketing funnel creation, customer journey mapping, and social media positioning.
- Experience with marketing campaigns that challenge traditional norms or reposition an industry message.
- Strong knowledge of SEO, Google Analytics, Google Ads, Meta Business Suite, and email marketing platforms and social media platforms (Tiktok, Facebook, Instagram, YouTube, etc.)
- Passionate about empowering people, supporting transformation, and being part of a brand with purpose.
- Exceptional copywriting and communication skills.
- Ability to interpret data and turn insights into real-world marketing strategies.
- Organized, creative, and able to manage multiple projects independently.
Benefits
- Flexibility in work hours and location, with a focus on managing energy rather than time.
- Access to online learning platforms and a budget for professional development
- A collaborative, no-silos environment, encouraging learning and growth across teams
- A dynamic social culture with team lunches, social events, and opportunities for creative input
- Health insurance
- Leave Benefits
Job title
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Experience level
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Not specified
Degree requirement
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