Digital Marketing Manager focusing on website maintenance and digital campaigns for children's books publishing house. Requires practical experience in digital marketing and CMS management.
About the role
- Digital Marketing Manager leading high-impact paid campaigns to drive qualified pipeline. Collaborating with Product Marketing and Sales teams to optimize resources and achieve company objectives.
Responsibilities
- Lead the strategy and execution of high-impact paid campaigns across channels like Search, Social, Display, and CTV to drive qualified pipeline and revenue
- Manage and pace multi-million-dollar media budgets, making data-driven allocation decisions to maintain a strong return on ad spend while ensuring high lead quality
- Work closely with Product Marketing and Sales, define targeted messaging and audience segments to evolve our narrative across the full funnel
- Responsible for continuous optimization, developing testing roadmaps, and translating complex data into actionable insights for stakeholders across the organization
Requirements
- 5+ years of experience B2B marketing, with direct ownership of digital marketing program
- Content strategy experience, preferred
- Experience fintech or startup environments, preferred
- Proficiency in Tabaleau or other data visualization tools
- Ability to translate performance data into clear insights and recommendations for stakeholders
- Proven track record of executing digital campaigns that influenced pipeline and/or revenue outcomes
- Excellent written and verbal communication skills and ability to convey complex concepts to wide audiences
- Demonstrated ability to build cross-functional partnerships
- Solution-oriented, proactive mindset and ability to thrive in ambiguity
Benefits
- Reasonable accommodations for candidates with disabilities
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