Hybrid Digital Marketing Officer

at USF Health

• Job title: Digital Marketing Officer
• Job type: Full Time
• Experience level: Junior, Mid level
• Salary: $60,000 - $65,000 per year
• Degree requirement: Bachelor's Degree
• Tech skills: Cloud
• Location requirements: Hybrid, Tampa, United States

About the role

• Digital Marketing Officer enhancing USF Health’s digital presence through social media and digital marketing strategies. Collaborating on cross-campus initiatives and managing engaging content across platforms.

Responsibilities

• Drives awareness of USF Health’s core missions through targeted campaigns, compelling content development and data-informed messaging.
• Leads USF Health’s social media presence across major platforms.
• Develops and implements platform-specific content strategies.
• Creates content tailored to audience behaviors.
• Monitors social media conversations and emerging trends.
• Analyzes data to optimize performance.
• Manages paid and organic digital campaigns.
• Collaborates with marketing partners to ensure digital efforts align with broader marketing goals.
• Supports USF Health’s digital marketing efforts through graphic design and email marketing.

Requirements

• Bachelor’s degree in mass communications, Marketing, Communication, Journalism, Public Relations, Advertising, Digital Media, or related field, with two years of experience in related positions.
• Appropriate college coursework or vocational/technical training may substitute at an equivalent rate for the required experience
• Excellent communication and copy writing skills
• Experience managing social media accounts on behalf of an organization or brand
• Basic experience with graphic design and proficiency with Adobe Creative Cloud, any other common design programs: InDesign, Illustrator, Photoshop, Canva, Premiere Pro)
• Experience with marketing automation
• Previous experience working in the public sector or a nonprofit
• Previous experience working in academic medicine setting
• Industry Knowledge: Higher Education and Academic Administration: Understanding the structure, priorities and culture of colleges and universities, particularly in relation to academic medicine and internal communications.
• Digital Marketing Best Practices in Education: Knowledge of effective strategies for engaging prospective students, current students, alumni, faculty, researchers, physicians and other stakeholders within an academic medicine environment.
• University Branding and Communication Policies: Familiarity with branding guidelines, messaging standards and communication protocols specific to higher education institutions.

Benefits

• Medical, dental and life insurance plans
• Retirement plan options
• Employee and dependent tuition programs
• Generous leave
• Hundreds of employee perks and discounts