Bilingual Digital Marketing Specialist executing PPC campaigns to drive growth in U.S. and LATAM markets. Analyzing market trends and performance, optimizing campaigns across digital platforms.
About the role
- Digital Campaign Manager leading planning and optimization of multi-channel campaigns at a retail tech company. Collaborating with internal teams to drive measurable results for clients across various channels.
Responsibilities
- Plan, execute, and optimize multi-channel digital campaigns (Shopfully Network, Google, Meta, etc.), ensuring they meet objectives, timelines, budgets, and KPIs such as CPL, CPC, CPI, CPO, and CPM.
- Monitor campaign performance, analyze results, and translate data into actionable insights for clients and internal teams.
- Work with sales, creative, media, and technical teams to ensure smooth campaign execution across markets.
- Understand client goals and provide guidance to align campaigns with business objectives.
- Identify opportunities for upselling or expanding campaigns, using insights and creative solutions to drive additional value for clients and the business.
Requirements
- 2–5 years in digital marketing, campaign management, or account management—ideally in an agency or international environment.
- Strong knowledge of digital channels, trends, and tools (CRM systems like HubSpot, analytics tools like Google Analytics, SEMrush, Looker; display advertising platforms; Meta Business Suite).
- Excel or similar skills (Pivot tables) are a must.
- Proven experience managing multi-channel campaigns, understanding KPIs, and optimizing performance.
- Strong communication skills, able to translate insights to clients and build trusted relationships.
- Ability to connect business objectives with actionable campaign strategies, problem-solve, and make data-driven decisions.
- Detail-oriented, adaptable, and capable of managing multiple campaigns and stakeholders simultaneously.
- Native-level Romanian and excellent English; additional languages are a plus.
- Degree in Business, Marketing, or related field.
Benefits
- Access to learning opportunities and regular feedback sessions.
- Enjoy our central, modern offices featuring fresh snacks, coffee (including vegan options!), and ergonomic setups.
- Engage in meaningful team events: offsites, happy hours, company parties and celebrations that unite us beyond daily tasks.
- We provide all the necessary equipment for you to work effectively and set up your workspace, wherever you are.
- Benefit from additional country-specific advantages based on local contracts and practices.
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