PU
PurpleVP of Consumer Growth
Vice President of Consumer Growth overseeing relationships and strategies for Purple's consumer base via the Purple ConneX app. Collaborating with leadership to accelerate business growth and customer engagement.
About the role
- Follow and support development of new customer acquisition growth strategy and execution.
- Oversee the performance and delivery of new customer acquisition in assigned markets, across all distribution channels.
- Coordinate new customer acquisition growth, execute tactical activities, lead campaigns, including tracking and reporting in coordination with relevant stakeholders to ensure appropriate coverage, efficiencies, and quality of service.
- Design and implement streamline processes for new customer acquisition activities that are efficient for all stakeholders and simple and effective for the sales frontline by using automation whenever possible.
- Conduct analysis of market research, and user research to make recommendations for strategic priorities.
- Create, implement strategies for establishing new partnership relationships.
- Maintain knowledge of competitor’s activities, and other trends, and construct tactical activities that reflect the marketplace.
- Monitor and analyse metrics to ensure sales, tactical activities initiatives are driving new customer growth.
- Gather information about market situation and best practises, competitors, and customers in your area to be able to identify relevant market potential and risks and be competitive.
- Support sales front line – communication about changes, sales arguments and scripts, sales materials, input to sales and servicing processes.
- Take responsibility in professional self-development and contribute to own and team performance improvement by constructive feedback and relevant suggestions.
Requirements
- 1-2 years experience in finance sector, knowledge in sales growth strategies, streamline process to drive tactical activities.
- Strategic thinking to design and drive customer acquisition initiatives.
- Good stakeholder management to align with sales, marketing, and product teams.
- Strong execution capability – turning plans into measurable results.
- Good and up to date understanding of sales processes, customer service and needs.
- Ability to design efficient end-to-end processes.
- Fluent English is required in spoken and written communication.
Benefits
- Flexibility. Flexible working hours, remote work and a possibility to work from anywhere in the EU, Iceland, Switzerland and the UK (in total 90 days per year)
- International teams. Teams that go outside Pan-Baltic borders where people value challenging work together with good humour and having fun
- More vacation. Additional week of vacation are available to all employees who have been in the company for 1 year or more
- Volunteer time off. We care about giving back to society, therefore, you will get additional days off for volunteering purposes
- Paid leave. We are proud of our employees who are participating in military training. Therefore, Luminor offers 30 fully paid calendar days for military training every year
- Health benefits. A competitive benefits package in addition to your salary that includes health insurance after the first 3 months pass in all three Baltic states as well as Health days in case of your absence due to sickness without a doctor's note needed
- Wellbeing. Access to tools and resources that help to feel good and be productive at work and in life
- Professional growth. Internal and external training programs, workshops, conferences, online training etc.
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