Hybrid Assistant Manager – Direct to Consumer Innovation, Growth

at Lloyds Banking Group

• Job title: Assistant Manager – Direct to Consumer Innovation, Growth
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: £39,825 - £44,250 per year
• Degree requirement: Bachelor's Degree
• Tech skills: Google Cloud Platform, SQL
• Location requirements: Hybrid, Manchester, United Kingdom

About the role

• Assistant Manager driving growth in Online Car Finance for Lloyds Banking Group. Collaborating across teams to enhance customer experiences and financial services.

Responsibilities

• Using data and insight to uncover opportunities that improve customer experience and deliver value growth — focusing on P&L metrics and customer demographics.
• Integrating AI use cases into trading, data, and back‑office processes.
• Supporting the P&L through strategies that drive growth and reduce costs.
• Acting as SME on OCF data and related areas, including owned and paid channel performance.
• Using storytelling to turn data‑driven insights into compelling visions for change.
• Applying data to support decisions, performance understanding, and business case creation.
• Demonstrating knowledge of upcoming internal and external propositions to find opportunities.
• Providing SME support for implementing new initiatives and requirements.
• Embedding Consumer Duty principles into performance design and team plans.
• Collaborating with stakeholders to solve customer and colleague challenges.
• Building strong relationships across Transport, Platforms, LBG products, BMX, CCOR, Legal, and Credit Risk teams.

Requirements

• Data‑driven approach: Ability to use data to find opportunities, understand commercial performance, and shape customer‑focused change.
• Change delivery: Proven ability to design and deliver improvements that enhance customer experience and drive measurable commercial outcomes.
• Technical capability: Confidence working with bank data systems (e.g., GDW, GCP) and tools such as Excel, SQL, SaaS analytics platforms or Power BI, or willingness to train in coding techniques.
• Influencing & stakeholder management: Strong interpersonal skills with the ability to collaborate across diverse teams and influence decision‑making.
• Communication excellence: Skilled in presenting insights, recommendations and narratives clearly and compellingly to team members.
• Digital awareness: Understanding of digital journeys (e.g., onboarding, optimisation) and how to use insight to improve them.
• Industry insight: Familiarity with consumer or motor finance markets.
• Commercial understanding: Ability to interpret commercial levers such as customer economics, value drivers, cost efficiency, and growth impacts within a D2C context.
• Experience in innovation or optimisation: Background in proposition design, digital optimisation, or test‑and‑learn methods (e.g., A/B testing).

Benefits

• A generous pension contribution of up to 15%
• An annual bonus award, subject to Group performance
• Share schemes including free shares
• Benefits you can adapt to your lifestyle, such as discounted shopping
• 28 days’ holiday, with bank holidays on top
• A range of wellbeing initiatives and generous parental leave policies