Growth Manager responsible for optimizing customer journeys and driving engagement on AI data platform. Collaborating with teams to enhance organic growth through SEO and conversion optimization strategies.
About the role
- Marketing Manager at Borrowell driving growth in user acquisition and profitability with data-driven strategies. Collaborating on messaging and marketing initiatives that empower Canadians financially.
Responsibilities
- Channel Ownership: Scale paid social campaigns across mid-funnel channels like Meta, TikTok and others, balancing user acquisitions with campaign efficiency (e.g. CAC, payback, revenue/user, ROAS)
- Creative Strategy: Develop, test and iterate on graphic assets, videos and ad copy to identify compelling messages for target user segments
- Organic Mobile App Growth: Oversee organic mobile app initiatives to drive non-paid discovery, including ASO (app store optimization) on Apple App Store and Google Play
- Experimentation: Design and execute tests on messaging, landing pages, and creative formats across the entire user journey and funnel
Requirements
- Experience: 3+ years in performance marketing in B2C, hands-on ownership of scaling high-spend accounts on Meta, TikTok, Google and/or other mid-funnel channels
- Creatives and messaging: A proven track record of testing and using creatives (images, video ads, UGC content, ad copy) to drive campaign performance
- Technical Proficiency: Deep understanding of attribution for web and mobile app (we use AppsFlyer), campaign optimization, and event/pixel setup
- Data-Driven: Experience analyzing and making recommendations using data (we use Looker), while applying intuition as appropriate
- **Nice to haves**
- Experience working in fintech, e-commerce or an online marketplace
- Experience working with influencers and UGC (user-generated content)
Benefits
- The Opportunity - join and have a major impact at a growing company that is helping Canadians feel confident about money.
- Comprehensive Health Benefits - medical, dental, vision, and paramedical health benefits for you and your family, with extra yearly coverage for psychotherapists and massage therapists
- Additional Health Benefits - virtual benefit offering that allows you to connect 24/7 with nurses, doctors and mental health professionals
- Maternity & Parental Leave Top-up - available to new parents
- WFH Reimbursement - we ship you gear like a laptop, mouse, keyboard, and you can reimburse additional items to make your workplace better for you
- Employee Development Benefit - annual reimbursements on payments to help your learning
- Givewell Benefit - 1 paid volunteer day a year to give back to the community
- Flexibility - flexible working hours and a flexible vacation policy
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