Execute on global CRM strategy and execution across email, app push and SMS in AU, NZ, US and UK markets, with a strong focus on retention, new customer onboarding, loyalty, and personalised journeys
Own the new Klaviyo platform post-migration, leading all email, app push and SMS automated lifecycle flows, segmentation, testing and reporting
Build and maintain a robust customer segmentation strategy using first-party and behavioural data to deliver personalised experiences across lifecycle stages
Partner with Paid Media, Trading, Tech, Data, and Creative teams to align CRM strategy with broader performance, promotions and content priorities
Manage and optimise Showpo’s loyalty program (market-specific across AU, NZ, US, EU/UK)
Drive personalised customer journeys across Showpo’s website, cart, and checkout stages using Nosto
Own reporting on CRM & loyalty KPIs: open/click rates, deliverability, churn, CLTV, repeat purchase, and loyalty redemption
Lead A/B and multivariate testing across subject lines, content, CTAs, segmentation and frequency
Coach & lead a CRM Specialist and EDM builder (offshore)
Requirements
Experience in CRM, Lifecycle or Email Marketing roles (retail/eCom a must)
Proficiency in Klaviyo, email automation platforms, and customer segmentation
Experience with A/B testing methodologies and campaign optimisation
A collaborative problem solver who thrives in a fast paced environment!
Benefits
50% staff discount
monthly staff sample sales
dog-friendly office
plus discounts at locations such as Peaches Pilates studios and the cinema!
Hybrid office environment 2/3 days per week in office
Free 24/7 GP access through our Updoc employee healthcare benefit! (Including prescriptions and referrals sent straight to your phone) - Showpo paid healthcare benefits when you need it!
Enjoy financial advice and discounts through our Commbank Workplace Banking Program
We encourage our team to make time for fun - from Games Night and Scavenger Hunts to Friday bubbles and our “I S**t Rainbows” recognition program
Your growth matters - you’ll get a tailored development plan and opportunities to make real impact
Plus: Brekkie bar
EAP mental health support
Showpo Coffee Club
Paid parental leave
What matters to us - we support The Hunger Project through our donations, staff sample sales, yearly edits and awareness.
We are also the first workplace in Australia to be accredited as an Endometriosis friendly workplace
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