Hybrid CRM & Loyalty Specialist

Posted last week

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About the role

  • Develop and execute CRM strategies that increase customer retention, repeat purchase rate, and overall LTV.
  • Manage end-to-end customer lifecycle campaigns, from onboarding to re-engagement.
  • Partner with performance marketing and e-commerce teams to ensure consistent messaging across all touchpoints.
  • Build automated and campaign sends in Klaviyo and Attentive, optimizing for engagement, conversion, and deliverability.
  • Collaborate with creative and merchandising teams on storytelling, product segmentation, and seasonal messaging.
  • Manage push notifications and in-app engagement through Tapcart to drive mobile conversions.
  • Assist in developing and executing the brand’s loyalty program strategy—structure, tiering, rewards, and communications.
  • Partner with vendors and internal teams to integrate loyalty seamlessly across Shopify and marketing channels.
  • Analyze performance and customer feedback to evolve the program for higher participation and ROI.
  • Build customer segments for personalized communications based on behavior, purchase history, and predicted LTV.
  • Manage our agency to report on CRM KPIs (retention, churn, repeat rate, AOV, LTV, email/SMS revenue contribution).

Requirements

  • 3+ years of experience in CRM, email, SMS, or loyalty marketing—ideally in a DTC or eCommerce environment.
  • Experience in fashion or beauty is required
  • Hands-on experience with Shopify, Klaviyo, Attentive, Tapcart, and loyalty platforms (e.g., LoyaltyLion, Smile.io, Yotpo).
  • Strong understanding of customer segmentation, automation, and data-driven marketing.
  • Excellent project management and cross-functional collaboration skills.
  • Passion for fashion, lifestyle, or consumer brands with a strong brand voice.
  • Experience with A/B testing, GA4, or attribution platforms (e.g., Triple Whale, Northbeam).
  • Background in app engagement or push notification strategy.

Job title

CRM & Loyalty Specialist

Job type

Experience level

Mid levelSenior

Salary

$80,000 - $85,000 per year

Degree requirement

Bachelor's Degree

Location requirements

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